Ideas
Our perspective on art, design, sustainability, branding and everything in between.
In the 2023 post-pandemic world, the Metaverse is a dead past, AI has started taking over, Tiktok is a news source and misinformation is mainstream. In the age of chaos and confusion, Gen-Z are …
Coperni’s spray-painted dress on Bella Hadid and Schiaparelli’s animal-head designs adorned by Kylie Jenner both had one thing in common - both were stunts designed to marvel, intrigue or divide audiences. And both were …
Photo Credits: FREITAG / STUDIO FANG Last month, Swiss sustainable brand Freitag revealed its latest store in Shanghai. Situated amongst residential buildings, the new shop includes a workshop, repair centre, and roof-top community garden. …
COVID-19, stockouts and inflation pressures - in 2023, brands need to meet consumers at the halfway mark in return for loyalty.
From seaweed and mycelium to agricultural waste-products, we’ve spotlighted five companies pushing the boundaries of sustainable materials.
In response to the anti-waste law introduced across France in 2020, fast food titan McDonald’s rolled out reusable and recyclable food containers nation-wide this year in collaboration with Elium Studio.
An alarming 90.63% of webpages get no traffic from Google. So how can your brand land in the 9.37% that gets boosted by Google? The answer - by conducting keyword research.
Everyone's looking for an easy marketing shortcut. But no one wants to play the long game - search engine optimisation. Here's a breakdown on the ins and outs of SEO.
From the beauty to technology industry, 2022 saw more companies create inclusive designs. Accessibility should not be an add-on; it should be a standard.
The Schiaparelli couture animal head dresses glorify hunting in the same way that vegan burgers glorify meat. The designs did exactly what they were meant to do - turn heads - and the viral …
Whilst health and beauty services can only be carried out in person, engaging and attracting potential customers through social media is important. Whereas Instagram limited these businesses to before-and-after shots or easy-to-miss educational captions, …
TikTok's highly visual platform makes it a great marketing tool for showcasing products. But for professional services like accounting or law firms, there is no tangible products. We've analysed the content strategy of three …
The trendy and aesthetic nature of TikTok makes it the perfect platform for fashion and retail brands to promote their goods. However the platform still holds many opportunities for businesses in the property industry, …
This week we've got our Eye On: Michelle Yeoh becomes the second Asian performer to win Best Comedy/Musical Actress at the Golden Globe Awards, M&Ms' International Women's Day campaign stirs up culture war and …
Clocking TikTok: With TikTok and Instagram overtaking Google as a search engine for new local restaurants, it's become increasingly important for hospitality businesses to pay attention to TikTok. Many hospitality businesses are struggling to …
Clocking Tiktok: Countless eCommerce brands have found massive success through being active on TikTok. However many brands are failing to properly adapt to TikTok's authentic, unpolished content style. We've broken down the TikTok strategy …
Fabric architecture on show for MPavilion, ACT Director of Public Prosecutions Shane Drumgold calls out AFP, ChatGPT unveils updated ai, mental health information on social media isn't actually accurate
As sustainability becomes more and more important to consumers, another form of ‘marketing’ becomes prevalent - greenwashing. What’s become clear from a large number of sustainability and architectural practices over the last few decades …
The FIFA World Cup Qatar 2022 has become synonymous with human rights abuse, migrant worker deaths and injustice. Yet it's hard to believe that some of FIFA's own brand partners and sponsors had no …
This week: Spotify makes data sharing look trendy, changes to online safety bill means social media companies in the UK can be held accountable for distasteful content and Scott Morrison censured for secretly appointing …
Hortenzia is a full-service design studio delivering creative and strategic outcomes across branding, design, production and digital.
Hortenzia acknowledges the Wurundjeri Woi Wurrung and Bunurong Boon Wurrung peoples of the Eastern Kulin Nation as the traditional and ongoing custodians of the lands on which we work. We pay respect to their Elders past, present and emerging. We acknowledge that sovereignty has never been ceded and recognise First Nations peoples’ rights to self-determination and continuing connections to land, waters and community.
We respect and welcome people of all backgrounds, identities, sexualities, abilities and cultures.
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