Services

Design, Digital + Production.

Hortenzia is a full-service design agency delivering creative and strategic outcomes across design, digital + production.

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Services

Design

We are a design-first studio, meaning that the foundation of the work we create is established on a deep respect and understanding of the value of design. For us, design establishes clarity, creates understanding and communicates clearly to our clients’ audience. Our approach is driven through a technical and uncompromising lens, creating timeless, intelligent and forward-thinking design that works across every application.

Brand Strategy

When creating a brand strategy, we take the time to research, analyse and gain insight into all aspects of the brand, industry and audience. This underpins the strategic positioning of your brand, form a perspective and vision which is considered through the lens of the target audience. After establishing a strategy, we can form an identity and deliver the execution of campaigns, production, ongoing management and design of collateral. –Audits, Naming, Research, Positioning, Tone of Voice, Brand Architecture.

Identity Design

In this crucial part of the process, strategic and conceptual elements are developed into tangible design outcomes. A visual system is meticulously crafted to represent your brand effectively to your audience through a logo, colour palette, typography, imagery and other elements. A distinct identity that sets you apart from the competition is the main aim of the game here. –Logo Design, Design System, Colour. Typography, Grid Systems, Collateral Design.

Guidelines + Templates

Once your brand and identity have been created you will need to implement them. But how? Guidelines and templates are designed to create consistent brand awareness across various touchpoints and mediums both within organisations and externally. –Brand Guidelines, Collateral Guidelines, Social Templates.

Campaign Design

With a focus on design, coupled with research, insight and experience, our campaign designs adhere to our clients core brand elements whilst achieving desired campaign metrics and objectives. We work with a range of internal teams to develop campaigns from ideation to execution.–Ideation, Creative, Execution, Event Design, Marketing Campaigns.

Reports + Publications

Publication designs, from reports to document designs are a key part of any organisation's communications. For clients that want a more professional look, our designs are executed with technical proficiency and include diagrams, graphs and infographics.–Creative, Report Design, Document Design, Capability Statements, EOIs, Infographics, Diagrams.

Environmental Design

Design aspects enter the physical world with environmental design. From signage and wayfinding when placemaking, to designing new ways that people interact with information, products or brands in activation. There are many real world items needed for brand activations and event collateral.–Signage, Brand Activations, Event Collateral, Tram Design.

Services

Digital

The digital world is constantly evolving, and our focus is producing websites and digital interfaces that are not only beautiful to look at but great to navigate and experience. Our background in branding, coupled with widespread knowledge of technical and accessibility considerations, ensures that we create websites that remain relevant well into the future with a seamless customer experience.

Web Design

Designing a website that sets you apart and appeals to your audience is key. Our thorough understanding of branding, coupled with widespread knowledge of technical and accessibility considerations, ensures that we create websites that remain relevant well into the future. When we also take care of your production requirements we are able to ensure that your brand is well represented through every facet of the website, creating a consistent presence and engaging your audience.

Web Development

Our focus is on untangling the different strands of the digital process and producing websites that are not only beautiful to look at but great to navigate and experience. We build websites on many different platforms, using the technology that is best suited to your requirements. All of our websites are designed to handover at the completion of the project for you to maintain.

Ecommerce Development

When developing an ecommerce store, we look to understand your audience on every level, from where they live and how they behave online, to what they do for work, who they follow and where they spend their time. Considering all of these elements allows us to develop a solution that speaks to your audience effectively. At the forefront of ecommerce development is the ease of purchase as well as creating a system that grows with your business.

Interface Design

Our design practices enable us to create interfaces that combine complex interactions and user behaviour with different platforms and system requirements. We design interfaces that are easy to use and navigate with well documented design files ready for development.

Digital Media

We believe in informed, considered digital communications that are current. We work to understand a brand’s perspective, target audience and objectives whilst acknowledging relevant data insights, to find the best way to communicate the brand’s message through online mediums. Scroll stopping content is key.

Services

Production

Our production work includes the art direction and execution of photography, videography and motion animation. We work with you to understand your brand’s perspective and target audience to create unique, custom made content that will communicate your message clearly. Additionally, as an integrated agency, we are able to create customized content when working on website and branding projects. We find this approach leads to the best outcomes, both in their consideration and efficiency.

Art Direction

We form the visual direction for each individual production and guide the process from pre-production to post-production to ensure every element is true to the original intent. A considered and intentional look and feel speak to your intended audience and allow your brand to develop a strong brand image.

Photography

So you have the work, but how do you show it? Whether it’s architecture, product design or food, the visual aspect of your brand needs to be one of the most considered aspects. And no, your iphone photos aren’t good enough (sorry not sorry). Professional photography will give you the chance to form a strong brand image and make sure you’re a cut above your competitors.–Product Photography, Architecture Photography, Campaign Photography, Food Photography, Venue Phorography.

Videography

Video allows you an opportunity to tell your brand story, showcase your processes and capture a feeling. In a digital era, video is not just an extra but an expectation for any brand’s website or social media - and no one likes being left behind. From storyboarding to filming and editing, we’ll provide video alongside our photography to ensure you have best content.–Pre-Production, Production, Post-Production, Campaign Videography, Architecture Videography.

Motion

In a world full of motion, we understand the fundamentals of creating attention-grabbing motion pieces that have an impact with your audience. Through planning and considered decision making, our experienced motion producers create pieces that are both captivating and measurably effective across multiple channels.–Showreels, Event Animations, Campaign Animations, Logo Animations.

Content Creation

We understand the cultural significance of all things digital relative to your brand or organisation, from tiktok and portrait videography to UGC. Relevant content is key, from helping new businesses establish their presence on a platform to launching a campaign or streamlining content for large organisation. We also create templates and guides for brands to execute their digital content themselves.–Instagram Reels, Tiktok videos, Social Content Guidelines.

Campaign Production

Campaigns that generate change, unlock new opportunities or invigorate audiences need creative and strategic production to bring the vision to life. We provide the photography, videography, motion pieces, films or animations for your campaign.–Campaign Photography, Campaign Videography, Event Photography, Event Videography, Animations, Creative.

Hortenzia is a full-service design studio delivering creative and strategic outcomes across branding, design, production and digital.

Hortenzia acknowledges the Wurundjeri Woi Wurrung and Bunurong Boon Wurrung peoples of the Eastern Kulin Nation as the traditional and ongoing custodians of the lands on which we work. We pay respect to their Elders past, present and emerging. We acknowledge that sovereignty has never been ceded and recognise First Nations peoples’ rights to self-determination and continuing connections to land, waters and community.

We respect and welcome people of all backgrounds, identities, sexualities, abilities and cultures.

Contact Hortenzia

Address
358 Lonsdale St, Melbourne VIC 3000

Email
hello@hortenzia.net

Telephone
(03) 9670 0973

Social
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