Information

About

Hortenzia is a full-service design agency delivering creative and strategic outcomes across branding, design, digital, production and communication. With a focus on design, we create opportunities for brands and organisations to distinguish themselves and communicate effectively. 

In a constantly evolving media landscape, we work to clarify and simplify communication. Being open minded broadens our opportunities for creativity and innovation. We view all our projects as a collaborative process, and ultimately the best outcomes are produced through a shared vision.

Philosophies

Design First — The building blocks of the work we create is established on a deep respect for the fundamentals of design. Design should establish clarity, create understanding through ease of access and speak to an audience through an informed understanding. Our approach is driven through a technical and uncompromising lens that forgoes ephemeral trends. The designs we create may be understated in character but are enduring in nature.

A Shared Vision — The basis for a solid partnership begins with an understanding of the work we create. Our style is undecorated yet bold; clean and minimal. We create brands and designs that aren’t invested in fleeting trends but seek to stand the test of time. Together we form a collaboration where our style, values and beliefs resonate with the outcome you envision. The best outcomes are achieved through mutual respect.

Progression — It is hard to divorce the work of designers from their role in influencing culture. The nature of our work involves changing and updating designs, iterating and improving. And to do that we need to be in tune with the world around us and open to new ideas. Being progressive both socially and in our approach to design gives rise to new ideas and opportunities that result in outcomes that are ahead of the curve.

Services

Strategy

Brand strategy

Communication strategy

Digital strategy

Social media strategy

Campaign strategy

Sustainability strategy

Branding

Brand strategy

Brand positioning

Naming

Brand identity

Brand guidelines

Brand asset creation

Digital

Digital strategy

Website design

Website development

Ecommerce design

Ecommerce development 

UX / UI design

Digital management

Elearning cource development

Communication

Communication strategy

Content strategy

Social media strategy

Social media management

Digital marketing

Paid marketing creation

Paid marketing management

Campaign strategy

Production

Art direction

Photography

Videography

Copywriting

Motion design

Animation

Production management

Design

Collateral design

Document design

Publication

Stationary

Signage and wayfinding

Packaging

Event collateral

Sustainability

The work of designers is not impartial to the world around us. Our actions have very real life consequences on society and our natural environment - from excess energy consumption to packaging that finds its way in different ecosystems. But design is about finding a solution to a problem; like designing websites that consume less energy, efficient design solutions that use less materials or working with businesses to lower their carbon footprint. Through considered design, we are initiating the shift towards the future we want to see.

  1. We are located in Melbourne CBD – This was an active decision to have a centralised office location so staff can either ride their bike or use the most environmentally friendly form of transport, mass transit, to go to and from the office
  2. We are currently implementing a new carbon neutral policy that will bolster our existing carbon reduction policy and purchase carbon offsets where unavoidable. Our intention is to become carbon negative and climate positive
  3. We have sustainable design frameworks available for all projects that we work on
  4. We look at the entire project by looking at the environmental footprint of the physical and digital aspects of the project, then we look at how we approach the design of these different items
  5. We are part of Climate Designers, a global organisation of designers committed to working on the climate crisis
  6. We share our knowledge within our industry and with our clients through written articles relating to design and sustainability more generally

hello@hortenzia.net

Level 1 – 358 Lonsdale St, Melbourne VIC 3000.
Office Hours: 9:00AM–5:30PM.

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Hortenzia acknowledges the Wurundjeri Woi Wurrung and Bunurong Boon Wurrung peoples of the Eastern Kulin Nation as the traditional and ongoing custodians of the lands on which we work. We pay respect to their Elders past, present and emerging. We acknowledge that sovereignty has never been ceded and recognise First Nations peoples’ rights to self-determination and continuing connections to land, waters and community.

We respect and welcome people of all backgrounds, sexualities, abilities and cultures.