Ideas

Our Ideas are the compilation of thoughts and moments in time amidst a constantly evolving world. An awareness of art, design, sustainability and branding inform the work that we create. Ideas encapsulates our perspective and the lens through which we perceive the past, present and future. 

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A common feature that is often overlooked when it comes to design is accessibility. Every year $411 billion is lost by excluding people with vision impairments from participating in the workforce. Truly inclusive design …
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The blame for the climate crisis has always been shifted onto consumers. Yet interestingly enough, the same corporations encouraging consumers to live better are seemingly incapable of changing themselves. One might wonder how a …
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This week: Reddit ranked #1 for most trustworthy product opinions, Australia's carbon offsetting "largely a sham", Herald Sun and News Corporation spread anti-Dan Andrews news, man reels in 70 pound goldfish and Nintendo's Pokemon …
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Out of all the parties, the Victorian Labor Party's collateral design is refined and sophisticated. But the lack of brand consistency across their printed material echoes the free market sentiments of the Liberal Democrats …
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Unlike the Victorian Socialists, the Victorian Liberal Party have taken a radical approach to campaigning in the lead-up to the state election: completely disassociating with the Liberal Party and removing all logos from their …
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This week: Deliveroo leaves 15000 workers jobless, FTX collapse wipes out $1-$2 billion, Finder Australia survey reveals reasons behind impulse purchases, Isaac Humphries comes out as first openly gay NBL player, Home Affairs Minister …
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Whilst promoting Libertarian ideals that would see the government removed from people’s lives and creating a free market in more industries, the Liberal Democrats’ political campaign design ironically fails to present the best part …
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Backed by their iconic triangle lock-up and bold greens, the Greens have managed to establish themselves in Australia’s political consciousness as the third largest party championing progressive ideologies. However their recent shift in design …
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This week: consumer confidence plunges amidst constant RBA interest rate rises, Instagram rolls out Instagram Notes in Australia, Meta lays off 11000 workers, Twitter users turn to Mastodon, Coles and Woolworths hesitant to invest …
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Despite their radical socialist ideologies, the branding for the Victorian Socialists is anything but. When done right, design plays a vital role in political campaigns.
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This week: Visit Victoria sponsors Netball Australia for $15 million, Elon Musk acquires Twitter, Heidi Klum dresses as a worm, Adobe paywalls Pantone colours and thousands attend vigils for Cassius Turvey.
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TikTok isn’t just an app where you have to dance and embarrass yourself online, and we've outlined the first steps to developing a cohesive content strategy so that brands can effectively reach their target …
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This week: Australia's 'wellbeing budget' leaves the arts disappointed, the Socceroos criticise Qatar's migrant worker conditions, jury discharged in Lehrmann trial, Arnott's discontinues sales of Classic Assorted, Adidas begrudgingly cuts ties with Kanye West, …
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Brands need to evolve as technology, media and style change. But what made the BOM rebrand so poorly received?
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This week: Australian Diamonds allegedly boycott Hancock Prospecting uniform, the BoM attempts to rebrand nickname to "the Bureau", paid parental leave is extended to 26 weeks, TikTok launches TikTok Pulse, Cartoon Network merges with …
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Marketing is critical to the success of any business; it’s the mechanism that exposes and connects potential customers to a business. But with the Covid-19 pandemic shifting greater importance to digital channels and new …
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Y2K marked a period in the early 2000s rampant with excitement and wonder for the future of technology; why then, do we find ourselves circling back to this trend nearly 20 years later?
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This week: TikTok introduces Image Mode, Ben & Jerry's partner with climate activist group Our Island Our Home, Microsoft releases new Designer app integrating OpenAI's DALL-E 2, TikTok introduces hashtags for mental health, Apple's …
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In 2019 WARC released the highly successful The Anatomy of Effectiveness report, detailing five key building blocks of effective advertising. Over the last three years we have lived through the coronavirus pandemic, an ensuing …
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Typography on a diagonal axis has a history within left wing political ideologies and counterculture movements. As new media and forms of communication emerge and shape the political landscape, it has become a hallmark …

Hortenzia is a full-service design agency delivering creative and strategic outcomes across branding, design, digital, production and communication. 

Hortenzia acknowledges the Wurundjeri Woi Wurrung and Bunurong Boon Wurrung peoples of the Eastern Kulin Nation as the traditional and ongoing custodians of the lands on which we work. We pay respect to their Elders past, present and emerging. We acknowledge that sovereignty has never been ceded and recognise First Nations peoples’ rights to self-determination and continuing connections to land, waters and community.

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