Ideas - Hortenzia

Why All The Tears?

For so long, we’ve been told to keep our emotions in check - but not any more. The sad girl TikTok trend has increased in popularity and while crying on social media is by …

Digital · Social

Season for Growth: Rebrand or Refresh?

Rebrands come in all shapes and sizes, from complete rebrands to small brand updates and seasonal campaigns, a brand’s evolution can take many forms - and there’s no right or wrong path. Rebrands often …

Brand Identity · Branding · Marketing

Who Wins Branding Gold?

A look at how countries have adapted their branding for the 2024 Olympics.

Brand Identity · Branding · Design · Social

It’s So Julia: How Charli XCX is Making Us All Brats

Bye, bye Barbie pink, hello slime green, the colour that has recently swept across the internet like a hurricane thanks to singer/songwriter Charli XCX.

Design · Marketing · Social · Social Media

Switching On Melbourne

This week, the City of Melbourne took a huge stride towards their goal of becoming 100% renewable, switching on the inaugural Power Melbourne battery at Council House.

Art · Sustainability

A Visual Diss-ection: Not Like Us

The music video for Kendrick Lamar's fifth diss track "Not Like Us" is a visually captivating 4.5 minutes with complex symbolism, innuendos, euphemisms, double entendres and easter eggs - but we're here for the …

Art

Inflatable Handbags, Skiing Christmas Trees And Lavender Field Runways

How Jacquemus has built brand value through surrealist brand marketing

Art · Branding · Design

The best of Melbourne Design Week

With over 100 exhibitions across Melbourne and regional Victoria, it's hard to see them all. We've checked some of them out and made a list of the best exhibitions at MDW

Art · Design

Don’t Get Caught in the Slop

AI Slop: What it is and how can brands avoid it

Branding · Digital

The Digital Guillotine

Reflecting on the Digital Blockout of 2024: How it came about and who’s on the list

Social

The Consumers You Want To Get To Know

We’ve read the WGSN’s flagship forecast of consumer profiles that will drive your business in 2025 and wanted to share our insights with you.

Communication

When Followers Don’t Matter

Aligning your brand with influencers that share your audience and values

Brand Identity

The New Kid on the Tok

A New Photo App just launched by video giant Tiktok

Marketing · Social Media

Yes to the Voice

We're voting yes on the Voice referendum. Constitutional recognition of more than 65,000 years of continual culture is well passed due. It is time to listen, recognise and change. As the Father of Reconciliation, Pat …

Social

The Trailblazing Matildas: How the 2023 Women’s World Cup will Forever Change Women’s Sport in Australia

Over the last few weeks, the 2023 FIFA Women’s World Cup in Australia and New Zealand consumed our sporting nation. The tournament has now become one of the most popular women’s sporting events in …

Social · Uncategorized

RIP Calibri

Microsoft has recently introduced font family Aptos, previously known as Bierstadt (Beer Town in German), as the new default font for the Microsoft Office Suite. Aptos has replaced Calibri as the default font of …

Design · Graphic Design

Six weeks of threading. Thoughts, anyone?

It’s been six weeks since Zuckkie released Threads, Meta’s answer to Twitter…sorry, X. Some people think it’s just ok, some people think it can be cool, whilst some other people have never downloaded it …

Marketing · Social Media

Ten Years of Dark Mofo

One for the books. 10 years of Hobart's Art and Music Festival Dark Mofo.

Art

From Earth to Worth: The Consumer Trends for Sustainable Practices

Top executives claim there simply isn’t enough demand for sustainable initiatives. Is consumer demand for more socially responsible products simply empty words? Or are they willing to pay more for sustainability?

Sustainability

Rising Tide: Our Top Picks for Melbourne’s Moonlit Festival, Rising.

Rising Festival is taking over Melbourne’s streets and landmarks for the next 11 days with art, performances, music and installations, and the program is as full as it is chaotic. There's a large-scale sound …

Art