Ideas

Our Ideas are the compilation of thoughts and moments in time amidst a constantly evolving world. An awareness of art, design, sustainability and branding inform the work that we create. Ideas encapsulates our perspective and the lens through which we perceive the past, present and future. 

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Everyone's looking for an easy marketing shortcut. But no one wants to play the long game - search engine optimisation. Here's a breakdown on the ins and outs of SEO.
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From the beauty to technology industry, 2022 saw more companies create inclusive designs. Accessibility should not be an add-on; it should be a standard.
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The Schiaparelli couture animal head dresses glorify hunting in the same way that vegan burgers glorify meat. The designs did exactly what they were meant to do - turn heads - and the viral …
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Whilst health and beauty services can only be carried out in person, engaging and attracting potential customers through social media is important. Whereas Instagram limited these businesses to before-and-after shots or easy-to-miss educational captions, …
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TikTok's highly visual platform makes it a great marketing tool for showcasing products. But for professional services like accounting or law firms, there is no tangible products. We've analysed the content strategy of three …
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The trendy and aesthetic nature of TikTok makes it the perfect platform for fashion and retail brands to promote their goods. However the platform still holds many opportunities for businesses in the property industry, …
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This week we've got our Eye On: Michelle Yeoh becomes the second Asian performer to win Best Comedy/Musical Actress at the Golden Globe Awards, M&Ms' International Women's Day campaign stirs up culture war and …
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Clocking TikTok: With TikTok and Instagram overtaking Google as a search engine for new local restaurants, it's become increasingly important for hospitality businesses to pay attention to TikTok. Many hospitality businesses are struggling to …
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Clocking Tiktok: Countless eCommerce brands have found massive success through being active on TikTok. However many brands are failing to properly adapt to TikTok's authentic, unpolished content style. We've broken down the TikTok strategy …
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Fabric architecture on show for MPavilion, ACT Director of Public Prosecutions Shane Drumgold calls out AFP, ChatGPT unveils updated ai, mental health information on social media isn't actually accurate
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As sustainability becomes more and more important to consumers, another form of ‘marketing’ becomes prevalent - greenwashing. What’s become clear from a large number of sustainability and architectural practices over the last few decades …
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The FIFA World Cup Qatar 2022 has become synonymous with human rights abuse, migrant worker deaths and injustice. Yet it's hard to believe that some of FIFA's own brand partners and sponsors had no …
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This week: Spotify makes data sharing look trendy, changes to online safety bill means social media companies in the UK can be held accountable for distasteful content and Scott Morrison censured for secretly appointing …
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A common feature that is often overlooked when it comes to design is accessibility. Every year $411 billion is lost by excluding people with vision impairments from participating in the workforce. Truly inclusive design …
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The blame for the climate crisis has always been shifted onto consumers. Yet interestingly enough, the same corporations encouraging consumers to live better are seemingly incapable of changing themselves. One might wonder how a …
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This week: Reddit ranked #1 for most trustworthy product opinions, Australia's carbon offsetting "largely a sham", Herald Sun and News Corporation spread anti-Dan Andrews news, man reels in 70 pound goldfish and Nintendo's Pokemon …
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Out of all the parties, the Victorian Labor Party's collateral design is refined and sophisticated. But the lack of brand consistency across their printed material echoes the free market sentiments of the Liberal Democrats …
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Unlike the Victorian Socialists, the Victorian Liberal Party have taken a radical approach to campaigning in the lead-up to the state election: completely disassociating with the Liberal Party and removing all logos from their …
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This week: Deliveroo leaves 15000 workers jobless, FTX collapse wipes out $1-$2 billion, Finder Australia survey reveals reasons behind impulse purchases, Isaac Humphries comes out as first openly gay NBL player, Home Affairs Minister …
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Whilst promoting Libertarian ideals that would see the government removed from people’s lives and creating a free market in more industries, the Liberal Democrats’ political campaign design ironically fails to present the best part …

Hortenzia is a full-service design agency delivering creative and strategic outcomes across branding, design, digital, production and communication. 

Hortenzia acknowledges the Wurundjeri Woi Wurrung and Bunurong Boon Wurrung peoples of the Eastern Kulin Nation as the traditional and ongoing custodians of the lands on which we work. We pay respect to their Elders past, present and emerging. We acknowledge that sovereignty has never been ceded and recognise First Nations peoples’ rights to self-determination and continuing connections to land, waters and community.

We respect and welcome people of all backgrounds, identities, sexualities, abilities and cultures.

hello@hortenzia.net

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