Ideas

Ideas encapsulates our perspective and the lens through which we perceive art, design, sustainability and branding inform the work that we create. 

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A New Photo App launching soon by video giant Tiktok
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We're voting yes on the Voice referendum. Constitutional recognition of more than 65,000 years of continual culture is well passed due. It is time to listen, recognise and change. As the Father of Reconciliation, Pat …
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Over the last few weeks, the 2023 FIFA Women’s World Cup in Australia and New Zealand consumed our sporting nation. The tournament has now become one of the most popular women’s sporting events in …
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Microsoft has recently introduced font family Aptos, previously known as Bierstadt (Beer Town in German), as the new default font for the Microsoft Office Suite. Aptos has replaced Calibri as the default font of …
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It’s been six weeks since Zuckkie released Threads, Meta’s answer to Twitter…sorry, X. Some people think it’s just ok, some people think it can be cool, whilst some other people have never downloaded it …
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Emergency DollhouseAn immersive labyrinth in a four level Georgian building where one thing is clear – you can't just be a voyeur, you must participate. Interfacial IntimaciesA series of portraits and anti-portraits confront the …
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Top executives claim there simply isn’t enough demand for sustainable initiatives. Is consumer demand for more socially responsible products simply empty words? Or are they willing to pay more for sustainability? 
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Rising Festival is taking over Melbourne’s streets and landmarks for the next 11 days with art, performances, music and installations, and the program is as full as it is chaotic. There's a large-scale sound …
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Homelessness rates have increased over the last decade. But HoMie is fighting back through destigmatisation of the issue and creating retail opportunities.
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Midsumma is an Australian queer arts and cultural organisation. Their primary yearly event Midsumma Festival has been running in Melbourne’s warmer months with a series of queer events and artists since 1989. Out of …
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In the 2023 post-pandemic world, the Metaverse is a dead past, AI has started taking over, Tiktok is a news source and misinformation is mainstream. In the age of chaos and confusion, Gen-Z are …
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Coperni’s spray-painted dress on Bella Hadid and Schiaparelli’s animal-head designs adorned by Kylie Jenner both had one thing in common - both were stunts designed to marvel, intrigue or divide audiences. And both were …
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Photo Credits: FREITAG / STUDIO FANG Last month, Swiss sustainable brand Freitag revealed its latest store in Shanghai. Situated amongst residential buildings, the new shop includes a workshop, repair centre, and roof-top community garden. …
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COVID-19, stockouts and inflation pressures - in 2023, brands need to meet consumers at the halfway mark in return for loyalty.
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From seaweed and mycelium to agricultural waste-products, we’ve spotlighted five companies pushing the boundaries of sustainable materials. 
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In response to the anti-waste law introduced across France in 2020, fast food titan McDonald’s rolled out reusable and recyclable food containers nation-wide this year in collaboration with Elium Studio.
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An alarming 90.63% of webpages get no traffic from Google. So how can your brand land in the 9.37% that gets boosted by Google? The answer - by conducting keyword research.
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Everyone's looking for an easy marketing shortcut. But no one wants to play the long game - search engine optimisation. Here's a breakdown on the ins and outs of SEO.
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From the beauty to technology industry, 2022 saw more companies create inclusive designs. Accessibility should not be an add-on; it should be a standard.
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The Schiaparelli couture animal head dresses glorify hunting in the same way that vegan burgers glorify meat. The designs did exactly what they were meant to do - turn heads - and the viral …

Hortenzia is a full-service design agency delivering creative and strategic outcomes across branding, design, digital, production and communication. 

Hortenzia acknowledges the Wurundjeri Woi Wurrung and Bunurong Boon Wurrung peoples of the Eastern Kulin Nation as the traditional and ongoing custodians of the lands on which we work. We pay respect to their Elders past, present and emerging. We acknowledge that sovereignty has never been ceded and recognise First Nations peoples’ rights to self-determination and continuing connections to land, waters and community.

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