Graphic Design - Hortenzia

RIP Calibri

Microsoft has recently introduced font family Aptos, previously known as Bierstadt (Beer Town in German), as the new default font for the Microsoft Office Suite. Aptos has replaced Calibri as the default font of …

Design · Graphic Design

Understanding the Role of Accessible Design

A common feature that is often overlooked when it comes to design is accessibility. Every year $411 billion is lost by excluding people with vision impairments from participating in the workforce. Truly inclusive design …

Graphic Design

Design in Politics: A look into the design of the Victorian Labor Party

Out of all the parties, the Victorian Labor Party's collateral design is refined and sophisticated. But the lack of brand consistency across their printed material echoes the free market sentiments of the Liberal Democrats …

Branding · Graphic Design

Design in Politics: A look into the design of the Victoria Liberal Party

Unlike the Victorian Socialists, the Victorian Liberal Party have taken a radical approach to campaigning in the lead-up to the state election: completely disassociating with the Liberal Party and removing all logos from their …

Branding · Graphic Design

Design in Politics: A look into the design of the Liberal Democrats

Whilst promoting Libertarian ideals that would see the government removed from people’s lives and creating a free market in more industries, the Liberal Democrats’ political campaign design ironically fails to present the best part …

Branding · Graphic Design

Design in Politics: A look into the design of the Victorian Greens

Backed by their iconic triangle lock-up and bold greens, the Greens have managed to establish themselves in Australia’s political consciousness as the third largest party championing progressive ideologies. However their recent shift in design …

Branding · Graphic Design

The Resurgence of the Y2K Aesthetic

Y2K marked a period in the early 2000s rampant with excitement and wonder for the future of technology; why then, do we find ourselves circling back to this trend nearly 20 years later?

Graphic Design · Social

Design in Progressive Politics

Typography on a diagonal axis has a history within left wing political ideologies and counterculture movements. As new media and forms of communication emerge and shape the political landscape, it has become a hallmark …

Graphic Design

Designers, Decision-Making and Desirable Outcomes

When designers are treated as execution-only tools, the outcome is restricted by parameters instated by other people. A whole world of understanding, creativity and thinking is being sidelined because the designers aren’t being used …

Graphic Design

Hortenzia is a full-service design studio delivering creative and strategic outcomes across branding, design, production and digital.

Hortenzia acknowledges the Wurundjeri Woi Wurrung and Bunurong Boon Wurrung peoples of the Eastern Kulin Nation as the traditional and ongoing custodians of the lands on which we work. We pay respect to their Elders past, present and emerging. We acknowledge that sovereignty has never been ceded and recognise First Nations peoples’ rights to self-determination and continuing connections to land, waters and community.

We respect and welcome people of all backgrounds, identities, sexualities, abilities and cultures.

Contact Hortenzia

Address
358 Lonsdale St, Melbourne VIC 3000

Email
hello@hortenzia.net

Telephone
(03) 9670 0973

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