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How Jacquemus has built brand value through surrealist brand marketing
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AI Slop: What it is and how can brands avoid it
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In the 2023 post-pandemic world, the Metaverse is a dead past, AI has started taking over, Tiktok is a news source and misinformation is mainstream. In the age of chaos and confusion, Gen-Z are …
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Photo Credits: FREITAG / STUDIO FANG Last month, Swiss sustainable brand Freitag revealed its latest store in Shanghai. Situated amongst residential buildings, the new shop includes a workshop, repair centre, and roof-top community garden. …
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The FIFA World Cup Qatar 2022 has become synonymous with human rights abuse, migrant worker deaths and injustice. Yet it's hard to believe that some of FIFA's own brand partners and sponsors had no …
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Out of all the parties, the Victorian Labor Party's collateral design is refined and sophisticated. But the lack of brand consistency across their printed material echoes the free market sentiments of the Liberal Democrats …
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Unlike the Victorian Socialists, the Victorian Liberal Party have taken a radical approach to campaigning in the lead-up to the state election: completely disassociating with the Liberal Party and removing all logos from their …
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Whilst promoting Libertarian ideals that would see the government removed from people’s lives and creating a free market in more industries, the Liberal Democrats’ political campaign design ironically fails to present the best part …
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Backed by their iconic triangle lock-up and bold greens, the Greens have managed to establish themselves in Australia’s political consciousness as the third largest party championing progressive ideologies. However their recent shift in design …
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Despite their radical socialist ideologies, the branding for the Victorian Socialists is anything but. When done right, design plays a vital role in political campaigns.
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Brands need to evolve as technology, media and style change. But what made the BOM rebrand so poorly received?
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By now the video of Bella Hadid’s sprayed dress has circulated around the internet and is one of the viral moments dominating discussion surrounding Paris Fashion Week. The brand is receiving a lot of …
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What started off as a small business venture for a Japanese gift-giving brand transformed into a multibillion dollar business capitalising on girl culture globally. Hello Kitty’s success serves as a case study in brand …
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This week, Instagram plans to capitalise on the success of BeReal, H&M faces greenwashing lawsuit, Finland’s PM Sanna Marin is the subject of misogyny and media scrutiny, Michael Heizer’s 50-year long sculpture project 'City' …

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