Branding - Hortenzia

Season for Growth: Rebrand or Refresh?

Rebrands come in all shapes and sizes, from complete rebrands to small brand updates and seasonal campaigns, a brand’s evolution can take many forms - and there’s no right or wrong path. Rebrands often …

Who Wins Branding Gold?

A look at how countries have adapted their branding for the 2024 Olympics.

Brand Identity · Branding · Design · Social

Inflatable Handbags, Skiing Christmas Trees And Lavender Field Runways

How Jacquemus has built brand value through surrealist brand marketing

Art · Branding · Design

Don’t Get Caught in the Slop

AI Slop: What it is and how can brands avoid it

Branding · Digital

Step into Heaven: Gen-Z kids are vibing with Marc Jacobs again

In the 2023 post-pandemic world, the Metaverse is a dead past, AI has started taking over, Tiktok is a news source and misinformation is mainstream. In the age of chaos and confusion, Gen-Z are …

Branding

Renewal and Circularity in Shanghai: Freitag Opens New Flagship Store

Photo Credits: FREITAG / STUDIO FANG Last month, Swiss sustainable brand Freitag revealed its latest store in Shanghai. Situated amongst residential buildings, the new shop includes a workshop, repair centre, and roof-top community garden. …

Branding · Sustainability

Silence, stunts & slavery: the FIFA World Cup Qatar Human Rights Abuse

The FIFA World Cup Qatar 2022 has become synonymous with human rights abuse, migrant worker deaths and injustice. Yet it's hard to believe that some of FIFA's own brand partners and sponsors had no …

Branding

Design in Politics: A look into the design of the Victorian Labor Party

Out of all the parties, the Victorian Labor Party's collateral design is refined and sophisticated. But the lack of brand consistency across their printed material echoes the free market sentiments of the Liberal Democrats …

Branding · Graphic Design

Design in Politics: A look into the design of the Victoria Liberal Party

Unlike the Victorian Socialists, the Victorian Liberal Party have taken a radical approach to campaigning in the lead-up to the state election: completely disassociating with the Liberal Party and removing all logos from their …

Branding · Graphic Design

Design in Politics: A look into the design of the Liberal Democrats

Whilst promoting Libertarian ideals that would see the government removed from people’s lives and creating a free market in more industries, the Liberal Democrats’ political campaign design ironically fails to present the best part …

Branding · Graphic Design

Design in Politics: A look into the design of the Victorian Greens

Backed by their iconic triangle lock-up and bold greens, the Greens have managed to establish themselves in Australia’s political consciousness as the third largest party championing progressive ideologies. However their recent shift in design …

Branding · Graphic Design

Design in Politics: A look into the design of the Victorian Socialists

Despite their radical socialist ideologies, the branding for the Victorian Socialists is anything but. When done right, design plays a vital role in political campaigns.

Branding

How To BoM A Rebrand

Brands need to evolve as technology, media and style change. But what made the BOM rebrand so poorly received?

Branding

Coperni – A Fashion Brand Built On Viral Success

By now the video of Bella Hadid’s sprayed dress has circulated around the internet and is one of the viral moments dominating discussion surrounding Paris Fashion Week. The brand is receiving a lot of …

Branding

Enduring Brands: A Case Study of Hello Kitty

What started off as a small business venture for a Japanese gift-giving brand transformed into a multibillion dollar business capitalising on girl culture globally. Hello Kitty’s success serves as a case study in brand …

Branding

Weekly Wrap-Up – August 26

This week, Instagram plans to capitalise on the success of BeReal, H&M faces greenwashing lawsuit, Finland’s PM Sanna Marin is the subject of misogyny and media scrutiny, Michael Heizer’s 50-year long sculpture project 'City' …

Art · Branding · Marketing · Sustainability · Weekly Wrap-Up

Hortenzia is a full-service design studio delivering creative and strategic outcomes across branding, design, production and digital.

Hortenzia acknowledges the Wurundjeri Woi Wurrung and Bunurong Boon Wurrung peoples of the Eastern Kulin Nation as the traditional and ongoing custodians of the lands on which we work. We pay respect to their Elders past, present and emerging. We acknowledge that sovereignty has never been ceded and recognise First Nations peoples’ rights to self-determination and continuing connections to land, waters and community.

We respect and welcome people of all backgrounds, identities, sexualities, abilities and cultures.

Contact Hortenzia

Address
358 Lonsdale St, Melbourne VIC 3000

Email
hello@hortenzia.net

Telephone
(03) 9670 0973

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