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Rebrands come in all shapes and sizes, from complete rebrands to small brand updates and seasonal campaigns, a brand’s evolution can take many forms - and there’s no right or wrong path. Rebrands often …
Bye, bye Barbie pink, hello slime green, the colour that has recently swept across the internet like a hurricane thanks to singer/songwriter Charli XCX.
It’s been six weeks since Zuckkie released Threads, Meta’s answer to Twitter…sorry, X. Some people think it’s just ok, some people think it can be cool, whilst some other people have never downloaded it …
Coperni’s spray-painted dress on Bella Hadid and Schiaparelli’s animal-head designs adorned by Kylie Jenner both had one thing in common - both were stunts designed to marvel, intrigue or divide audiences. And both were …
COVID-19, stockouts and inflation pressures - in 2023, brands need to meet consumers at the halfway mark in return for loyalty.
An alarming 90.63% of webpages get no traffic from Google. So how can your brand land in the 9.37% that gets boosted by Google? The answer - by conducting keyword research.
Everyone's looking for an easy marketing shortcut. But no one wants to play the long game - search engine optimisation. Here's a breakdown on the ins and outs of SEO.
The Schiaparelli couture animal head dresses glorify hunting in the same way that vegan burgers glorify meat. The designs did exactly what they were meant to do - turn heads - and the viral …
Whilst health and beauty services can only be carried out in person, engaging and attracting potential customers through social media is important. Whereas Instagram limited these businesses to before-and-after shots or easy-to-miss educational captions, …
TikTok's highly visual platform makes it a great marketing tool for showcasing products. But for professional services like accounting or law firms, there is no tangible products. We've analysed the content strategy of three …
The trendy and aesthetic nature of TikTok makes it the perfect platform for fashion and retail brands to promote their goods. However the platform still holds many opportunities for businesses in the property industry, …
Clocking TikTok: With TikTok and Instagram overtaking Google as a search engine for new local restaurants, it's become increasingly important for hospitality businesses to pay attention to TikTok. Many hospitality businesses are struggling to …
Clocking Tiktok: Countless eCommerce brands have found massive success through being active on TikTok. However many brands are failing to properly adapt to TikTok's authentic, unpolished content style. We've broken down the TikTok strategy …
TikTok isn’t just an app where you have to dance and embarrass yourself online, and we've outlined the first steps to developing a cohesive content strategy so that brands can effectively reach their target …
Marketing is critical to the success of any business; it’s the mechanism that exposes and connects potential customers to a business. But with the Covid-19 pandemic shifting greater importance to digital channels and new …
In 2019 WARC released the highly successful The Anatomy of Effectiveness report, detailing five key building blocks of effective advertising. Over the last three years we have lived through the coronavirus pandemic, an ensuing …
Traditional advertising always makes use of celebrity endorsements and utilises celebrities’ fame and status with the idea of aligning a product with their prestige. Now influencers are the new celebrity, and through influencer partnerships …
This week, Instagram plans to capitalise on the success of BeReal, H&M faces greenwashing lawsuit, Finland’s PM Sanna Marin is the subject of misogyny and media scrutiny, Michael Heizer’s 50-year long sculpture project 'City' …
Jakub Porzycki/NurPhoto Via Getty Images Often disregarded by people as a “dancing app for children”, two years since its inception TikTok has completely transformed the social media landscape. Its influence has already spread to …
Hortenzia is a full-service design studio delivering creative and strategic outcomes across branding, design, production and digital.
Hortenzia acknowledges the Wurundjeri Woi Wurrung and Bunurong Boon Wurrung peoples of the Eastern Kulin Nation as the traditional and ongoing custodians of the lands on which we work. We pay respect to their Elders past, present and emerging. We acknowledge that sovereignty has never been ceded and recognise First Nations peoples’ rights to self-determination and continuing connections to land, waters and community.
We respect and welcome people of all backgrounds, identities, sexualities, abilities and cultures.
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