Social Media - Hortenzia

It’s So Julia: How Charli XCX is Making Us All Brats

Bye, bye Barbie pink, hello slime green, the colour that has recently swept across the internet like a hurricane thanks to singer/songwriter Charli XCX.

The New Kid on the Tok

A New Photo App just launched by video giant Tiktok

Marketing · Social Media

Six weeks of threading. Thoughts, anyone?

It’s been six weeks since Zuckkie released Threads, Meta’s answer to Twitter…sorry, X. Some people think it’s just ok, some people think it can be cool, whilst some other people have never downloaded it …

Marketing · Social Media

The Mane Event: How Schiaparelli Rebuilt It’s Legacy With Viral Moments

The Schiaparelli couture animal head dresses glorify hunting in the same way that vegan burgers glorify meat. The designs did exactly what they were meant to do - turn heads - and the viral …

Marketing · Social Media

Clocking TikTok: Content Strategies for Health and Beauty Services

Whilst health and beauty services can only be carried out in person, engaging and attracting potential customers through social media is important. Whereas Instagram limited these businesses to before-and-after shots or easy-to-miss educational captions, …

Marketing · Social Media

Clocking TikTok: Content Strategies for Professional Service Businesses

TikTok's highly visual platform makes it a great marketing tool for showcasing products. But for professional services like accounting or law firms, there is no tangible products. We've analysed the content strategy of three …

Marketing · Social Media

Clocking TikTok: Content Strategy for Property Businesses

The trendy and aesthetic nature of TikTok makes it the perfect platform for fashion and retail brands to promote their goods. However the platform still holds many opportunities for businesses in the property industry, …

Marketing · Social Media

Clocking TikTok: Content Strategy for Hospitality Businesses

Clocking TikTok: With TikTok and Instagram overtaking Google as a search engine for new local restaurants, it's become increasingly important for hospitality businesses to pay attention to TikTok. Many hospitality businesses are struggling to …

Marketing · Social Media

Clocking TikTok: Content Strategies for Ecommerce Businesses

Clocking Tiktok: Countless eCommerce brands have found massive success through being active on TikTok. However many brands are failing to properly adapt to TikTok's authentic, unpolished content style. We've broken down the TikTok strategy …

Marketing · Social Media

Developing a Successful TikTok Strategy

TikTok isn’t just an app where you have to dance and embarrass yourself online, and we've outlined the first steps to developing a cohesive content strategy so that brands can effectively reach their target …

Marketing · Social Media

Instagram’s Transformation Over the Last Decade

At its peak, Instagram was a booming platform where people could share square-shaped aesthetic photos depicting lavish lifestyles and picturesque brunches. There was an understanding amongst brands that focusing on Instagram alone was a …

Social Media

The Dying Nature of the Curated Influencer

The rise in authenticity across social media platforms has left a gaping hole where the picture-perfect, curated Instagram influencer was propped up on a pedestal. Coupled with rising calls for brands to take social …

Social Media

Exploring TikTok As A New Avenue For Brands

Jakub Porzycki/NurPhoto Via Getty Images Often disregarded by people as a “dancing app for children”, two years since its inception TikTok has completely transformed the social media landscape. Its influence has already spread to …

Marketing · Social Media

The Importance of Multichannel Marketing in the Constantly Shifting Social Media Landscape

In its plight to remain relevant in the rapidly shifting social media landscape, Instagram has begun experimenting with new features that completely change the original nature of the platform. From a picture-perfect curated feed …

Marketing · Social Media

Hortenzia is a full-service design studio delivering creative and strategic outcomes across branding, design, production and digital.

Hortenzia acknowledges the Wurundjeri Woi Wurrung and Bunurong Boon Wurrung peoples of the Eastern Kulin Nation as the traditional and ongoing custodians of the lands on which we work. We pay respect to their Elders past, present and emerging. We acknowledge that sovereignty has never been ceded and recognise First Nations peoples’ rights to self-determination and continuing connections to land, waters and community.

We respect and welcome people of all backgrounds, identities, sexualities, abilities and cultures.

Contact Hortenzia

Address
358 Lonsdale St, Melbourne VIC 3000

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hello@hortenzia.net

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