Ideas
Ideas encapsulates our perspective and the lens through which we perceive art, design, sustainability and branding inform the work that we create.
This week: Visit Victoria sponsors Netball Australia for $15 million, Elon Musk acquires Twitter, Heidi Klum dresses as a worm, Adobe paywalls Pantone colours and thousands attend vigils for Cassius Turvey.
TikTok isn’t just an app where you have to dance and embarrass yourself online, and we've outlined the first steps to developing a cohesive content strategy so that brands can effectively reach their target …
This week: Australia's 'wellbeing budget' leaves the arts disappointed, the Socceroos criticise Qatar's migrant worker conditions, jury discharged in Lehrmann trial, Arnott's discontinues sales of Classic Assorted, Adidas begrudgingly cuts ties with Kanye West, …
Brands need to evolve as technology, media and style change. But what made the BOM rebrand so poorly received?
This week: Australian Diamonds allegedly boycott Hancock Prospecting uniform, the BoM attempts to rebrand nickname to "the Bureau", paid parental leave is extended to 26 weeks, TikTok launches TikTok Pulse, Cartoon Network merges with …
Marketing is critical to the success of any business; it’s the mechanism that exposes and connects potential customers to a business. But with the Covid-19 pandemic shifting greater importance to digital channels and new …
Y2K marked a period in the early 2000s rampant with excitement and wonder for the future of technology; why then, do we find ourselves circling back to this trend nearly 20 years later?
This week: TikTok introduces Image Mode, Ben & Jerry's partner with climate activist group Our Island Our Home, Microsoft releases new Designer app integrating OpenAI's DALL-E 2, TikTok introduces hashtags for mental health, Apple's …
In 2019 WARC released the highly successful The Anatomy of Effectiveness report, detailing five key building blocks of effective advertising. Over the last three years we have lived through the coronavirus pandemic, an ensuing …
Typography on a diagonal axis has a history within left wing political ideologies and counterculture movements. As new media and forms of communication emerge and shape the political landscape, it has become a hallmark …
This week: We Communications' Brands in Motion global report reveals consumer scepticism towards brands, Twitter introduces mixed media posting and video scrolling, Queen Victoria Market bans sale of fake Indigenous items, Queensland Premier Annastacia …
Last week marked a turning point for environmental activists when Queensland premier Anastacia Palaszczuk announced a plan that would transition the state from 80% fossil fuel reliance to 80% renewable energy by 2035. Queensland …
By now the video of Bella Hadid’s sprayed dress has circulated around the internet and is one of the viral moments dominating discussion surrounding Paris Fashion Week. The brand is receiving a lot of …
This week: Employers tasked with increased responsibility to prevent sexual harassment, Merri-bek City Council name change approved, TikTok introduces new downvote feature, Optus struggles with PR response following data breach, Facebook Meta releases algorithm …
The beginning of the pandemic saw lots of workers shift to work from home or be forced to quit altogether. Having had the opportunity to experience a family-centred and less work-focused lifestyle, they wish …
This week: Paul Yore: World Made Flesh exhibition opens at ACCA, Adnan Syed's conviction overturned, the 2022 London Design Festival commences and TikTok introduces BeReal copy.
When designers are treated as execution-only tools, the outcome is restricted by parameters instated by other people. A whole world of understanding, creativity and thinking is being sidelined because the designers aren’t being used …
Retirement should be the light at the end of the road celebrating and rewarding a lifetime of work; but for many women in retirement, they face homelessness.
This week: Patagonia founder Yvon Chouinard donates company to charity, Roy Morgan's Snap SMS Survey reveals that Australians distrust social media, Uncle Jack Charles passes away, WeAre8 launches in Australia, Adobe acquires Figma and …
The creative industry, from large agencies to smaller design studios, are responsible for a level of waste and pollution being pumped into the environment that contribute to the climate crisis. But now a group …
Hortenzia is a full-service design agency delivering creative and strategic outcomes across branding, design, digital, production and communication.
Hortenzia acknowledges the Wurundjeri Woi Wurrung and Bunurong Boon Wurrung peoples of the Eastern Kulin Nation as the traditional and ongoing custodians of the lands on which we work. We pay respect to their Elders past, present and emerging. We acknowledge that sovereignty has never been ceded and recognise First Nations peoples’ rights to self-determination and continuing connections to land, waters and community.
We respect and welcome people of all backgrounds, identities, sexualities, abilities and cultures.