Ideas
Our perspective on art, design, sustainability, branding and everything in between.
In 2019 WARC released the highly successful The Anatomy of Effectiveness report, detailing five key building blocks of effective advertising. Over the last three years we have lived through the coronavirus pandemic, an ensuing …
Typography on a diagonal axis has a history within left wing political ideologies and counterculture movements. As new media and forms of communication emerge and shape the political landscape, it has become a hallmark …
This week: We Communications' Brands in Motion global report reveals consumer scepticism towards brands, Twitter introduces mixed media posting and video scrolling, Queen Victoria Market bans sale of fake Indigenous items, Queensland Premier Annastacia …
Last week marked a turning point for environmental activists when Queensland premier Anastacia Palaszczuk announced a plan that would transition the state from 80% fossil fuel reliance to 80% renewable energy by 2035. Queensland …
By now the video of Bella Hadid’s sprayed dress has circulated around the internet and is one of the viral moments dominating discussion surrounding Paris Fashion Week. The brand is receiving a lot of …
This week: Employers tasked with increased responsibility to prevent sexual harassment, Merri-bek City Council name change approved, TikTok introduces new downvote feature, Optus struggles with PR response following data breach, Facebook Meta releases algorithm …
The beginning of the pandemic saw lots of workers shift to work from home or be forced to quit altogether. Having had the opportunity to experience a family-centred and less work-focused lifestyle, they wish …
This week: Paul Yore: World Made Flesh exhibition opens at ACCA, Adnan Syed's conviction overturned, the 2022 London Design Festival commences and TikTok introduces BeReal copy.
When designers are treated as execution-only tools, the outcome is restricted by parameters instated by other people. A whole world of understanding, creativity and thinking is being sidelined because the designers aren’t being used …
Retirement should be the light at the end of the road celebrating and rewarding a lifetime of work; but for many women in retirement, they face homelessness.
This week: Patagonia founder Yvon Chouinard donates company to charity, Roy Morgan's Snap SMS Survey reveals that Australians distrust social media, Uncle Jack Charles passes away, WeAre8 launches in Australia, Adobe acquires Figma and …
The creative industry, from large agencies to smaller design studios, are responsible for a level of waste and pollution being pumped into the environment that contribute to the climate crisis. But now a group …
What started off as a small business venture for a Japanese gift-giving brand transformed into a multibillion dollar business capitalising on girl culture globally. Hello Kitty’s success serves as a case study in brand …
This week: Peppa Pig introduces its first same-sex couple, Kourtney Kardashian finds passion for sustainability in BooHoo collaboration, Serena Williams prepares for her evolution, Sydney Contemporary 2022 returns following three years on hold, new …
The Helmut Newton: In Focus collaboration between the Jewish Museum of Australia and the Photo 2022 International Festival of Photography documents Newton's early life and Jewish roots, shining a new perspective on the prolific …
The announcement of Serena Williams’ retirement leaves behind a legacy founded on her 27 year career in competitive tennis. Throughout her career Williams was the centre of widespread racism, sexism and misogyny, and her …
This week: the Cobar Sound Chapel opens, Lost & Hound makes gaming accessible for blind players, incel culture spreads into Knox Grammar School, France prepares to enforce restrictions on private jet usage amongst an …
Traditional advertising always makes use of celebrity endorsements and utilises celebrities’ fame and status with the idea of aligning a product with their prestige. Now influencers are the new celebrity, and through influencer partnerships …
This week, Instagram plans to capitalise on the success of BeReal, H&M faces greenwashing lawsuit, Finland’s PM Sanna Marin is the subject of misogyny and media scrutiny, Michael Heizer’s 50-year long sculpture project 'City' …
There are many barriers to adopting a sustainable lifestyle, price being the biggest barrier to entry. But Ecosia’s model promotes actual environmental and sustainable change through an action millions of people do thoughtlessly. There …
Hortenzia is a full-service design studio delivering creative and strategic outcomes across branding, design, production and digital.
Hortenzia acknowledges the Wurundjeri Woi Wurrung and Bunurong Boon Wurrung peoples of the Eastern Kulin Nation as the traditional and ongoing custodians of the lands on which we work. We pay respect to their Elders past, present and emerging. We acknowledge that sovereignty has never been ceded and recognise First Nations peoples’ rights to self-determination and continuing connections to land, waters and community.
We respect and welcome people of all backgrounds, identities, sexualities, abilities and cultures.
Address
358 Lonsdale St, Melbourne VIC 3000
Email
hello@hortenzia.net
Telephone
(03) 9670 0973
All rights reserved © Hortenzia 2024.