Ideas
Ideas encapsulates our perspective and the lens through which we perceive art, design, sustainability and branding inform the work that we create.
The creative industry, from large agencies to smaller design studios, are responsible for a level of waste and pollution being pumped into the environment that contribute to the climate crisis. But now a group …
What started off as a small business venture for a Japanese gift-giving brand transformed into a multibillion dollar business capitalising on girl culture globally. Hello Kitty’s success serves as a case study in brand …
This week: Peppa Pig introduces its first same-sex couple, Kourtney Kardashian finds passion for sustainability in BooHoo collaboration, Serena Williams prepares for her evolution, Sydney Contemporary 2022 returns following three years on hold, new …
The Helmut Newton: In Focus collaboration between the Jewish Museum of Australia and the Photo 2022 International Festival of Photography documents Newton's early life and Jewish roots, shining a new perspective on the prolific …
The announcement of Serena Williams’ retirement leaves behind a legacy founded on her 27 year career in competitive tennis. Throughout her career Williams was the centre of widespread racism, sexism and misogyny, and her …
This week: the Cobar Sound Chapel opens, Lost & Hound makes gaming accessible for blind players, incel culture spreads into Knox Grammar School, France prepares to enforce restrictions on private jet usage amongst an …
Traditional advertising always makes use of celebrity endorsements and utilises celebrities’ fame and status with the idea of aligning a product with their prestige. Now influencers are the new celebrity, and through influencer partnerships …
This week, Instagram plans to capitalise on the success of BeReal, H&M faces greenwashing lawsuit, Finland’s PM Sanna Marin is the subject of misogyny and media scrutiny, Michael Heizer’s 50-year long sculpture project 'City' …
There are many barriers to adopting a sustainable lifestyle, price being the biggest barrier to entry. But Ecosia’s model promotes actual environmental and sustainable change through an action millions of people do thoughtlessly. There …
It’s a topic that’s been discussed for years but no real action has taken place - should gardening in nature strips be allowed and encouraged? With nature strips forming more than a third of …
With the constantly changing political and social climate, it’s hard to keep up with key events that take place. Each week we compile a highlight of notable events so that you can remain informed …
With the constantly changing political and social climate, it’s hard to keep up with key events that take place. Each week we compile a highlight of notable events so that you can remain informed …
Whilst lockdown provided solace from an unknown and frightening threat, we unknowingly traded romance for the safety of sterility. Huei Yin Wong examines our loss of intimacy following the pandemic through her first solo …
At its peak, Instagram was a booming platform where people could share square-shaped aesthetic photos depicting lavish lifestyles and picturesque brunches. There was an understanding amongst brands that focusing on Instagram alone was a …
The rise in authenticity across social media platforms has left a gaping hole where the picture-perfect, curated Instagram influencer was propped up on a pedestal. Coupled with rising calls for brands to take social …
The current dynamic of sustainable architecture is no longer enough for current and future architecture design. The next step focuses on constructing buildings that actively reverse the damage of construction through integration with and …
At a time where fossil fuel companies are taking advantage of the Ukraine war to hike prices for greater profit margins, CoPower offers a refreshing alternative to large conglomerates. Their philosophy is underpinned by …
The rise of ‘ultra’ fast fashion brand Shein electrified the Western world with its super cheap, fast and on-trend clothing items. But behind the brand facade lies a sinister reality underpinning their shady labour …
Image: Greg Rosenke Diversity, equity and inclusion have become increasingly highlighted in recent years, as many marginalised groups push to remove barriers that exclude them. Language is a quintessential focus of this movement - …
Nestled between the rolling green hills of Naoshima, Japan, lies the Lee Ufan Museum. The museum marks the collaboration between unconventional artist Lee Ufan and architect Tadao Ando, and together their works resonate and …
Hortenzia is a full-service design agency delivering creative and strategic outcomes across branding, design, digital, production and communication.
Hortenzia acknowledges the Wurundjeri Woi Wurrung and Bunurong Boon Wurrung peoples of the Eastern Kulin Nation as the traditional and ongoing custodians of the lands on which we work. We pay respect to their Elders past, present and emerging. We acknowledge that sovereignty has never been ceded and recognise First Nations peoples’ rights to self-determination and continuing connections to land, waters and community.
We respect and welcome people of all backgrounds, identities, sexualities, abilities and cultures.