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Bye, bye Barbie pink, hello slime green, the colour that has recently swept across the internet like a hurricane thanks to singer/songwriter Charli XCX.
How Jacquemus has built brand value through surrealist brand marketing
With over 100 exhibitions across Melbourne and regional Victoria, it's hard to see them all. We've checked some of them out and made a list of the best exhibitions at MDW
Microsoft has recently introduced font family Aptos, previously known as Bierstadt (Beer Town in German), as the new default font for the Microsoft Office Suite. Aptos has replaced Calibri as the default font of …
Top executives claim there simply isn’t enough demand for sustainable initiatives. Is consumer demand for more socially responsible products simply empty words? Or are they willing to pay more for sustainability?
Rising Festival is taking over Melbourne’s streets and landmarks for the next 11 days with art, performances, music and installations, and the program is as full as it is chaotic. There's a large-scale sound …
Midsumma is an Australian queer arts and cultural organisation. Their primary yearly event Midsumma Festival has been running in Melbourne’s warmer months with a series of queer events and artists since 1989. Out of …
From seaweed and mycelium to agricultural waste-products, we’ve spotlighted five companies pushing the boundaries of sustainable materials.
From the beauty to technology industry, 2022 saw more companies create inclusive designs. Accessibility should not be an add-on; it should be a standard.
The Schiaparelli couture animal head dresses glorify hunting in the same way that vegan burgers glorify meat. The designs did exactly what they were meant to do - turn heads - and the viral …
TikTok's highly visual platform makes it a great marketing tool for showcasing products. But for professional services like accounting or law firms, there is no tangible products. We've analysed the content strategy of three …
The trendy and aesthetic nature of TikTok makes it the perfect platform for fashion and retail brands to promote their goods. However the platform still holds many opportunities for businesses in the property industry, …
Out of all the parties, the Victorian Labor Party's collateral design is refined and sophisticated. But the lack of brand consistency across their printed material echoes the free market sentiments of the Liberal Democrats …
Backed by their iconic triangle lock-up and bold greens, the Greens have managed to establish themselves in Australia’s political consciousness as the third largest party championing progressive ideologies. However their recent shift in design …
Despite their radical socialist ideologies, the branding for the Victorian Socialists is anything but. When done right, design plays a vital role in political campaigns.
This week: Visit Victoria sponsors Netball Australia for $15 million, Elon Musk acquires Twitter, Heidi Klum dresses as a worm, Adobe paywalls Pantone colours and thousands attend vigils for Cassius Turvey.
Y2K marked a period in the early 2000s rampant with excitement and wonder for the future of technology; why then, do we find ourselves circling back to this trend nearly 20 years later?
This week: TikTok introduces Image Mode, Ben & Jerry's partner with climate activist group Our Island Our Home, Microsoft releases new Designer app integrating OpenAI's DALL-E 2, TikTok introduces hashtags for mental health, Apple's …
Typography on a diagonal axis has a history within left wing political ideologies and counterculture movements. As new media and forms of communication emerge and shape the political landscape, it has become a hallmark …
This week: Paul Yore: World Made Flesh exhibition opens at ACCA, Adnan Syed's conviction overturned, the 2022 London Design Festival commences and TikTok introduces BeReal copy.
Hortenzia is a full-service design studio delivering creative and strategic outcomes across branding, design, production and digital.
Hortenzia acknowledges the Wurundjeri Woi Wurrung and Bunurong Boon Wurrung peoples of the Eastern Kulin Nation as the traditional and ongoing custodians of the lands on which we work. We pay respect to their Elders past, present and emerging. We acknowledge that sovereignty has never been ceded and recognise First Nations peoples’ rights to self-determination and continuing connections to land, waters and community.
We respect and welcome people of all backgrounds, identities, sexualities, abilities and cultures.
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