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It’s been six weeks since Zuckkie released Threads, Meta’s answer to Twitter…sorry, X. Some people think it’s just ok, some people think it can be cool, whilst some other people have never downloaded it …
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In the 2023 post-pandemic world, the Metaverse is a dead past, AI has started taking over, Tiktok is a news source and misinformation is mainstream. In the age of chaos and confusion, Gen-Z are …
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An alarming 90.63% of webpages get no traffic from Google. So how can your brand land in the 9.37% that gets boosted by Google? The answer - by conducting keyword research.
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The Schiaparelli couture animal head dresses glorify hunting in the same way that vegan burgers glorify meat. The designs did exactly what they were meant to do - turn heads - and the viral …
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Whilst health and beauty services can only be carried out in person, engaging and attracting potential customers through social media is important. Whereas Instagram limited these businesses to before-and-after shots or easy-to-miss educational captions, …
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TikTok's highly visual platform makes it a great marketing tool for showcasing products. But for professional services like accounting or law firms, there is no tangible products. We've analysed the content strategy of three …
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The trendy and aesthetic nature of TikTok makes it the perfect platform for fashion and retail brands to promote their goods. However the platform still holds many opportunities for businesses in the property industry, …
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This week we've got our Eye On: Michelle Yeoh becomes the second Asian performer to win Best Comedy/Musical Actress at the Golden Globe Awards, M&Ms' International Women's Day campaign stirs up culture war and …
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Clocking TikTok: With TikTok and Instagram overtaking Google as a search engine for new local restaurants, it's become increasingly important for hospitality businesses to pay attention to TikTok. Many hospitality businesses are struggling to …
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Clocking Tiktok: Countless eCommerce brands have found massive success through being active on TikTok. However many brands are failing to properly adapt to TikTok's authentic, unpolished content style. We've broken down the TikTok strategy …
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This week: Deliveroo leaves 15000 workers jobless, FTX collapse wipes out $1-$2 billion, Finder Australia survey reveals reasons behind impulse purchases, Isaac Humphries comes out as first openly gay NBL player, Home Affairs Minister …
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Backed by their iconic triangle lock-up and bold greens, the Greens have managed to establish themselves in Australia’s political consciousness as the third largest party championing progressive ideologies. However their recent shift in design …
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Despite their radical socialist ideologies, the branding for the Victorian Socialists is anything but. When done right, design plays a vital role in political campaigns.
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This week: Visit Victoria sponsors Netball Australia for $15 million, Elon Musk acquires Twitter, Heidi Klum dresses as a worm, Adobe paywalls Pantone colours and thousands attend vigils for Cassius Turvey.
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TikTok isn’t just an app where you have to dance and embarrass yourself online, and we've outlined the first steps to developing a cohesive content strategy so that brands can effectively reach their target …
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Brands need to evolve as technology, media and style change. But what made the BOM rebrand so poorly received?
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Marketing is critical to the success of any business; it’s the mechanism that exposes and connects potential customers to a business. But with the Covid-19 pandemic shifting greater importance to digital channels and new …
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This week: TikTok introduces Image Mode, Ben & Jerry's partner with climate activist group Our Island Our Home, Microsoft releases new Designer app integrating OpenAI's DALL-E 2, TikTok introduces hashtags for mental health, Apple's …
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In 2019 WARC released the highly successful The Anatomy of Effectiveness report, detailing five key building blocks of effective advertising. Over the last three years we have lived through the coronavirus pandemic, an ensuing …
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This week: We Communications' Brands in Motion global report reveals consumer scepticism towards brands, Twitter introduces mixed media posting and video scrolling, Queen Victoria Market bans sale of fake Indigenous items, Queensland Premier Annastacia …

Hortenzia is a full-service design studio delivering creative and strategic outcomes across branding, design, production and digital.

Hortenzia acknowledges the Wurundjeri Woi Wurrung and Bunurong Boon Wurrung peoples of the Eastern Kulin Nation as the traditional and ongoing custodians of the lands on which we work. We pay respect to their Elders past, present and emerging. We acknowledge that sovereignty has never been ceded and recognise First Nations peoples’ rights to self-determination and continuing connections to land, waters and community.

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