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The Anatomy of Effectiveness – Lessons From The Pandemic

In 2019 WARC released the highly successful The Anatomy of Effectiveness report, detailing five key building blocks of effective advertising. Over the last three years we have lived through the coronavirus pandemic, an ensuing …
Marketing
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Weekly Wrap-Up – October 07

This week: We Communications' Brands in Motion global report reveals consumer scepticism towards brands, Twitter introduces mixed media posting and video scrolling, Queen Victoria Market bans sale of fake Indigenous items, Queensland Premier Annastacia …
Weekly Wrap-Up
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Weekly Wrap-Up – September 30

This week: Employers tasked with increased responsibility to prevent sexual harassment, Merri-bek City Council name change approved, TikTok introduces new downvote feature, Optus struggles with PR response following data breach, Facebook Meta releases algorithm …
Weekly Wrap-Up
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Weekly Wrap-Up – September 23

This week: Paul Yore: World Made Flesh exhibition opens at ACCA, Adnan Syed's conviction overturned, the 2022 London Design Festival commences and TikTok introduces BeReal copy.
Weekly Wrap-Up
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Weekly Wrap-Up – September 16

This week: Patagonia founder Yvon Chouinard donates company to charity, Roy Morgan's Snap SMS Survey reveals that Australians distrust social media, Uncle Jack Charles passes away, WeAre8 launches in Australia, Adobe acquires Figma and …
Weekly Wrap-Up
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Weekly Wrap-Up – September 02

This week: the Cobar Sound Chapel opens, Lost & Hound makes gaming accessible for blind players, incel culture spreads into Knox Grammar School, France prepares to enforce restrictions on private jet usage amongst an …
Weekly Wrap-Up
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The Future of Influencer Marketing

Traditional advertising always makes use of celebrity endorsements and utilises celebrities’ fame and status with the idea of aligning a product with their prestige. Now influencers are the new celebrity, and through influencer partnerships …
Marketing
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Instagram’s Transformation Over the Last Decade

At its peak, Instagram was a booming platform where people could share square-shaped aesthetic photos depicting lavish lifestyles and picturesque brunches. There was an understanding amongst brands that focusing on Instagram alone was a …
Social Media
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The Dying Nature of the Curated Influencer

The rise in authenticity across social media platforms has left a gaping hole where the picture-perfect, curated Instagram influencer was propped up on a pedestal. Coupled with rising calls for brands to take social …
Social Media
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Hortenzia is a full-service design studio delivering creative and strategic outcomes across branding, design, production and digital.

Hortenzia acknowledges the Wurundjeri Woi Wurrung and Bunurong Boon Wurrung peoples of the Eastern Kulin Nation as the traditional and ongoing custodians of the lands on which we work. We pay respect to their Elders past, present and emerging. We acknowledge that sovereignty has never been ceded and recognise First Nations peoples’ rights to self-determination and continuing connections to land, waters and community.

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