An alarming 90.63% of webpages get no traffic from Google. So how can your brand land in the 9.37% that gets boosted by Google? The answer - by conducting keyword research.
Everyone's looking for an easy marketing shortcut. But no one wants to play the long game - search engine optimisation. Here's a breakdown on the ins and outs of SEO.
The Schiaparelli couture animal head dresses glorify hunting in the same way that vegan burgers glorify meat. The designs did exactly what they were meant to do - turn heads - and the viral …
Whilst health and beauty services can only be carried out in person, engaging and attracting potential customers through social media is important. Whereas Instagram limited these businesses to before-and-after shots or easy-to-miss educational captions, …
TikTok's highly visual platform makes it a great marketing tool for showcasing products. But for professional services like accounting or law firms, there is no tangible products. We've analysed the content strategy of three …
The trendy and aesthetic nature of TikTok makes it the perfect platform for fashion and retail brands to promote their goods. However the platform still holds many opportunities for businesses in the property industry, …
This week: Deliveroo leaves 15000 workers jobless, FTX collapse wipes out $1-$2 billion, Finder Australia survey reveals reasons behind impulse purchases, Isaac Humphries comes out as first openly gay NBL player, Home Affairs Minister …
Despite their radical socialist ideologies, the branding for the Victorian Socialists is anything but. When done right, design plays a vital role in political campaigns.
This week: Visit Victoria sponsors Netball Australia for $15 million, Elon Musk acquires Twitter, Heidi Klum dresses as a worm, Adobe paywalls Pantone colours and thousands attend vigils for Cassius Turvey.
TikTok isn’t just an app where you have to dance and embarrass yourself online, and we've outlined the first steps to developing a cohesive content strategy so that brands can effectively reach their target …
This week: Australian Diamonds allegedly boycott Hancock Prospecting uniform, the BoM attempts to rebrand nickname to "the Bureau", paid parental leave is extended to 26 weeks, TikTok launches TikTok Pulse, Cartoon Network merges with …
Marketing is critical to the success of any business; it’s the mechanism that exposes and connects potential customers to a business. But with the Covid-19 pandemic shifting greater importance to digital channels and new …
This week: TikTok introduces Image Mode, Ben & Jerry's partner with climate activist group Our Island Our Home, Microsoft releases new Designer app integrating OpenAI's DALL-E 2, TikTok introduces hashtags for mental health, Apple's …
This week: We Communications' Brands in Motion global report reveals consumer scepticism towards brands, Twitter introduces mixed media posting and video scrolling, Queen Victoria Market bans sale of fake Indigenous items, Queensland Premier Annastacia …
This week: Employers tasked with increased responsibility to prevent sexual harassment, Merri-bek City Council name change approved, TikTok introduces new downvote feature, Optus struggles with PR response following data breach, Facebook Meta releases algorithm …
This week: Patagonia founder Yvon Chouinard donates company to charity, Roy Morgan's Snap SMS Survey reveals that Australians distrust social media, Uncle Jack Charles passes away, WeAre8 launches in Australia, Adobe acquires Figma and …
What started off as a small business venture for a Japanese gift-giving brand transformed into a multibillion dollar business capitalising on girl culture globally. Hello Kitty’s success serves as a case study in brand …
This week: Peppa Pig introduces its first same-sex couple, Kourtney Kardashian finds passion for sustainability in BooHoo collaboration, Serena Williams prepares for her evolution, Sydney Contemporary 2022 returns following three years on hold, new …
This week: the Cobar Sound Chapel opens, Lost & Hound makes gaming accessible for blind players, incel culture spreads into Knox Grammar School, France prepares to enforce restrictions on private jet usage amongst an …
Traditional advertising always makes use of celebrity endorsements and utilises celebrities’ fame and status with the idea of aligning a product with their prestige. Now influencers are the new celebrity, and through influencer partnerships …
Hortenzia is a full-service design agency delivering creative and strategic outcomes across branding, design, digital, production and communication.
Hortenzia acknowledges the Wurundjeri Woi Wurrung and Bunurong Boon Wurrung peoples of the Eastern Kulin Nation as the traditional and ongoing custodians of the lands on which we work. We pay respect to their Elders past, present and emerging. We acknowledge that sovereignty has never been ceded and recognise First Nations peoples’ rights to self-determination and continuing connections to land, waters and community.
We respect and welcome people of all backgrounds, identities, sexualities, abilities and cultures.