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Bye, bye Barbie pink, hello slime green, the colour that has recently swept across the internet like a hurricane thanks to singer/songwriter Charli XCX.
Top executives claim there simply isn’t enough demand for sustainable initiatives. Is consumer demand for more socially responsible products simply empty words? Or are they willing to pay more for sustainability?
Coperni’s spray-painted dress on Bella Hadid and Schiaparelli’s animal-head designs adorned by Kylie Jenner both had one thing in common - both were stunts designed to marvel, intrigue or divide audiences. And both were …
An alarming 90.63% of webpages get no traffic from Google. So how can your brand land in the 9.37% that gets boosted by Google? The answer - by conducting keyword research.
Everyone's looking for an easy marketing shortcut. But no one wants to play the long game - search engine optimisation. Here's a breakdown on the ins and outs of SEO.
The Schiaparelli couture animal head dresses glorify hunting in the same way that vegan burgers glorify meat. The designs did exactly what they were meant to do - turn heads - and the viral …
Whilst health and beauty services can only be carried out in person, engaging and attracting potential customers through social media is important. Whereas Instagram limited these businesses to before-and-after shots or easy-to-miss educational captions, …
TikTok's highly visual platform makes it a great marketing tool for showcasing products. But for professional services like accounting or law firms, there is no tangible products. We've analysed the content strategy of three …
The trendy and aesthetic nature of TikTok makes it the perfect platform for fashion and retail brands to promote their goods. However the platform still holds many opportunities for businesses in the property industry, …
This week we've got our Eye On: Michelle Yeoh becomes the second Asian performer to win Best Comedy/Musical Actress at the Golden Globe Awards, M&Ms' International Women's Day campaign stirs up culture war and …
As sustainability becomes more and more important to consumers, another form of ‘marketing’ becomes prevalent - greenwashing. What’s become clear from a large number of sustainability and architectural practices over the last few decades …
The FIFA World Cup Qatar 2022 has become synonymous with human rights abuse, migrant worker deaths and injustice. Yet it's hard to believe that some of FIFA's own brand partners and sponsors had no …
This week: Deliveroo leaves 15000 workers jobless, FTX collapse wipes out $1-$2 billion, Finder Australia survey reveals reasons behind impulse purchases, Isaac Humphries comes out as first openly gay NBL player, Home Affairs Minister …
Whilst promoting Libertarian ideals that would see the government removed from people’s lives and creating a free market in more industries, the Liberal Democrats’ political campaign design ironically fails to present the best part …
TikTok isn’t just an app where you have to dance and embarrass yourself online, and we've outlined the first steps to developing a cohesive content strategy so that brands can effectively reach their target …
Brands need to evolve as technology, media and style change. But what made the BOM rebrand so poorly received?
This week: Australian Diamonds allegedly boycott Hancock Prospecting uniform, the BoM attempts to rebrand nickname to "the Bureau", paid parental leave is extended to 26 weeks, TikTok launches TikTok Pulse, Cartoon Network merges with …
This week: Employers tasked with increased responsibility to prevent sexual harassment, Merri-bek City Council name change approved, TikTok introduces new downvote feature, Optus struggles with PR response following data breach, Facebook Meta releases algorithm …
The creative industry, from large agencies to smaller design studios, are responsible for a level of waste and pollution being pumped into the environment that contribute to the climate crisis. But now a group …
What started off as a small business venture for a Japanese gift-giving brand transformed into a multibillion dollar business capitalising on girl culture globally. Hello Kitty’s success serves as a case study in brand …
Hortenzia is a full-service design studio delivering creative and strategic outcomes across branding, design, production and digital.
Hortenzia acknowledges the Wurundjeri Woi Wurrung and Bunurong Boon Wurrung peoples of the Eastern Kulin Nation as the traditional and ongoing custodians of the lands on which we work. We pay respect to their Elders past, present and emerging. We acknowledge that sovereignty has never been ceded and recognise First Nations peoples’ rights to self-determination and continuing connections to land, waters and community.
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