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Why All The Tears?

For so long, we’ve been told to keep our emotions in check - but not any more. The sad girl TikTok trend has increased in popularity and while crying on social media is by …
Digital · Social
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Step into Heaven: Gen-Z kids are vibing with Marc Jacobs again

In the 2023 post-pandemic world, the Metaverse is a dead past, AI has started taking over, Tiktok is a news source and misinformation is mainstream. In the age of chaos and confusion, Gen-Z are …
Branding
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Clocking TikTok: Content Strategies for Health and Beauty Services

Whilst health and beauty services can only be carried out in person, engaging and attracting potential customers through social media is important. Whereas Instagram limited these businesses to before-and-after shots or easy-to-miss educational captions, …
Marketing · Social Media
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Clocking TikTok: Content Strategy for Property Businesses

The trendy and aesthetic nature of TikTok makes it the perfect platform for fashion and retail brands to promote their goods. However the platform still holds many opportunities for businesses in the property industry, …
Marketing · Social Media
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Weekly Wrap-Up – November 11

This week: consumer confidence plunges amidst constant RBA interest rate rises, Instagram rolls out Instagram Notes in Australia, Meta lays off 11000 workers, Twitter users turn to Mastodon, Coles and Woolworths hesitant to invest …
Weekly Wrap-Up
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Weekly Wrap-Up – October 07

This week: We Communications' Brands in Motion global report reveals consumer scepticism towards brands, Twitter introduces mixed media posting and video scrolling, Queen Victoria Market bans sale of fake Indigenous items, Queensland Premier Annastacia …
Weekly Wrap-Up
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The Future of Influencer Marketing

Traditional advertising always makes use of celebrity endorsements and utilises celebrities’ fame and status with the idea of aligning a product with their prestige. Now influencers are the new celebrity, and through influencer partnerships …
Marketing
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Weekly Wrap-Up – August 26

This week, Instagram plans to capitalise on the success of BeReal, H&M faces greenwashing lawsuit, Finland’s PM Sanna Marin is the subject of misogyny and media scrutiny, Michael Heizer’s 50-year long sculpture project 'City' …
Art · Branding · Marketing · Sustainability · Weekly Wrap-Up
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Instagram’s Transformation Over the Last Decade

At its peak, Instagram was a booming platform where people could share square-shaped aesthetic photos depicting lavish lifestyles and picturesque brunches. There was an understanding amongst brands that focusing on Instagram alone was a …
Social Media
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The Dying Nature of the Curated Influencer

The rise in authenticity across social media platforms has left a gaping hole where the picture-perfect, curated Instagram influencer was propped up on a pedestal. Coupled with rising calls for brands to take social …
Social Media

Hortenzia is a full-service design studio delivering creative and strategic outcomes across branding, design, production and digital.

Hortenzia acknowledges the Wurundjeri Woi Wurrung and Bunurong Boon Wurrung peoples of the Eastern Kulin Nation as the traditional and ongoing custodians of the lands on which we work. We pay respect to their Elders past, present and emerging. We acknowledge that sovereignty has never been ceded and recognise First Nations peoples’ rights to self-determination and continuing connections to land, waters and community.

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