Project: Website for Zen Architectural Products (2022)
Brand Architecture, Customer Journey Mapping, Graphic Design, Art Direction, Content Strategy, Website Design, Website Development, Illustrations, Videography
We were engaged by Zen to design and develop a new custom website to unify three separate brands, Zen fireplaces, Zen doors and Zen baths. The new website focuses on the high end nature of the brand and products, which includes steel frame doors, solid marble baths and suspended fireplaces. The brand architecture was developed to allow for growth and additional product ranges in the future, while allowing for an improved customer journey.
Custom illustrations, videography and a custom quoting tool were developed for the new website to enhance the online customer experience and usability. The new custom quoting tool also streamlines the sales and quoting process for the Zen team.
Hortenzia is a full-service design agency delivering creative and strategic outcomes across branding, design, digital, production and communication.
Hortenzia acknowledges the Wurundjeri Woi Wurrung and Bunurong Boon Wurrung peoples of the Eastern Kulin Nation as the traditional and ongoing custodians of the lands on which we work. We pay respect to their Elders past, present and emerging. We acknowledge that sovereignty has never been ceded and recognise First Nations peoples’ rights to self-determination and continuing connections to land, waters and community.
We respect and welcome people of all backgrounds, identities, sexualities, abilities and cultures.