Project: Website for Nathan Penhall Photography (2023)
Industry: Ecommerce
Graphic Design, Ecommerce Design, Ecommerce Development
Photographer Nathan Penhall engaged us to design and develop an ecommerce site for his landscape and aerial photography. We focused on a subtle design with a strong sense of structure and minimalism that allows Nathan's the work to be the focal point.
Part of the brief was to create a space where commissioned work was showcased in a portfolio style. From the shop function and the portfolio function of the site, we developed the idea of BuyNP (Shop) and ByNP (Commission) to distinguish both parts of his work, while unifying behind the Nathan Penhall brand. The site is custom designed and built on the Shopify platform.
Hortenzia is a full-service design agency delivering creative and strategic outcomes across branding, design, digital, production and communication.
Hortenzia acknowledges the Wurundjeri Woi Wurrung and Bunurong Boon Wurrung peoples of the Eastern Kulin Nation as the traditional and ongoing custodians of the lands on which we work. We pay respect to their Elders past, present and emerging. We acknowledge that sovereignty has never been ceded and recognise First Nations peoples’ rights to self-determination and continuing connections to land, waters and community.
We respect and welcome people of all backgrounds, identities, sexualities, abilities and cultures.