Project: Website for Nathan Penhall Photography (2023)

Graphic Design, Ecommerce Design, Ecommerce Development
Project Information
Photographer Nathan Penhall engaged us to design and develop an ecommerce site for his landscape and aerial photography. We focused on a subtle design with a strong sense of structure and minimalism that allows Nathan's the work to be the focal point.  Part of the brief was to create a space where commissioned work was showcased in a portfolio style. From the shop function and the portfolio function of the site, we developed the idea of BuyNP (Shop) and ByNP (Commission) to distinguish both parts of his work, while unifying behind the Nathan Penhall brand. The site is custom designed and built on the Shopify platform.
Hortenzia Nathan Penhall Photography Home Screen 01
Hortenzia Nathan Penhall Photography Mobile Screens
Hortenzia Nathan Penhall Photography Product Screen 01
Hortenzia Nathan Penhall Photography Home Screen 02

Hortenzia is a full-service design studio delivering creative and strategic outcomes across branding, design, production and digital.

Hortenzia acknowledges the Wurundjeri Woi Wurrung and Bunurong Boon Wurrung peoples of the Eastern Kulin Nation as the traditional and ongoing custodians of the lands on which we work. We pay respect to their Elders past, present and emerging. We acknowledge that sovereignty has never been ceded and recognise First Nations peoples’ rights to self-determination and continuing connections to land, waters and community.

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