Project: Two Four Nine (2020–Current)
Naming, Brand Strategy, Brand Identity Design, Creative Direction, Content Strategy, Content Management, Publication Design, Graphic Design, Finished Art, Website Design, Website Management, Social Strategy, Content Creation, Social Media Management
Two Four Nine is a print and online publication exploring ideas, design philosophy, art and research by Melbourne-based Architecture and Interior Design practice, Cera Stribley. Cera Stribley approached Hortenzia to create a publication that would identify them as design-informed while engaging a broader audience.
Referencing Cera Stribley’s architectural roots, we developed the publication around the idea of a sense of place. The brand identity incorporates a grid system, reminiscent of an urban cityscape, whilst the name is derived from Cera Stribley’s physical location on Melbourne’s iconic Chapel Street.
With a strategic approach to content, we worked with writers and artists to create a print and digital publication featuring high-end design and art pieces, thought pieces, commissions and feature interviews to shape Two Four Nine as a platform where Melbourne’s rich artistic landscape can be celebrated.
Hortenzia acknowledges the Wurundjeri Woi Wurrung and Bunurong Boon Wurrung peoples of the Eastern Kulin Nation as the traditional and ongoing custodians of the lands on which we work. We pay respect to their Elders past, present and emerging. We acknowledge that sovereignty has never been ceded and recognise First Nations peoples’ rights to self-determination and continuing connections to land, waters and community.
We respect and welcome people of all backgrounds, identities, sexualities, abilities and cultures.