Project: Queen Victoria Women's Centre (2019-2020)

Industry: Not-for-profit

Branding, Identity Design, Website Design, Website Development

The Queen Victoria Women’s Centre stands as a living relic of Melbourne’s feminist past and continues to support women (cis, trans and non-binary inclusive) to this day. Our involvement with QVWC involved designing a new brand and website in collaboration with Willett Marketing for the centre’s relaunch in 2019. 

To inform the new brand, we looked back to their eventful and spirited past dating back to 1848. The badge-style logomark draws inspiration from the Edwardian era badge, where the QVWC stood as one of only three hospitals in the world run by women, for women. The suite of striking colours adds to the strong, bold and contemporary visual language, celebrating the powerful feminist movement in Melbourne. Accessibility and ease-of-use was of utmost importance to us when designing the website, which now houses interviews, resources, podcasts and more, all with the aim of supporting women and fostering a safe and inclusive community.


Hortenzia is a full-service design agency delivering creative and strategic outcomes across branding, design, digital, production and communication. 

Hortenzia acknowledges the Wurundjeri Woi Wurrung and Bunurong Boon Wurrung peoples of the Eastern Kulin Nation as the traditional and ongoing custodians of the lands on which we work. We pay respect to their Elders past, present and emerging. We acknowledge that sovereignty has never been ceded and recognise First Nations peoples’ rights to self-determination and continuing connections to land, waters and community.

We respect and welcome people of all backgrounds, identities, sexualities, abilities and cultures.

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