Not-for-profit

Branding, Identity Design, Website Design, Website Development

The Queen Victoria Women’s Centre stands as a living relic of Melbourne’s feminist past and continues to support women (cis, trans and non-binary inclusive) to this day. Our involvement with QVWC involved designing a new brand and website in collaboration with Willett Marketing for the centre’s relaunch in 2019.  To inform the new brand, we looked back to their eventful and spirited past dating back to 1848. The badge-style logomark draws inspiration from the Edwardian era badge, where the QVWC stood as one of only three hospitals in the world run by women, for women. The suite of striking colours adds to the strong, bold and contemporary visual language, celebrating the powerful feminist movement in Melbourne. Accessibility and ease-of-use was of utmost importance to us when designing the website, which now houses interviews, resources, podcasts and more, all with the aim of supporting women and fostering a safe and inclusive community.