Project: Queen Victoria Women's Centre (2019-2020)

Industry: Not-for-profit

Branding, Identity Design, Website Design, Website Development

The Queen Victoria Women’s Centre is an iconic Melbourne landmark that supports women (cis, trans and non-binary inclusive) through creative experiences, community resources and the power of connection. Working in partnership with Willett Marketing we designed a new brand and website to relaunch the Queen Victoria Women's Centre. Set in the historic Queen Victoria Hospital in Melbourne's CBD, the badge style logomark draws inspiration from the building’s past and the women that have filled it since 1848, as one of only three hospitals in the world founded, managed and staffed by women. With a strong, bold and contemporary visual language, the new brand and website celebrate the powerful feminist movement in Melbourne, while speaking to the approachable and inclusionary experiences, resources and connections facilitated by QVWC.


Level 1 – 358 Lonsdale St, Melbourne VIC 3000.