Project: Northern Books (2021)
Brand Identity Design, Collateral Design, Graphic Design, Illustration
Previously one of the largest online bookstores in Australia, Northern Books offers a creative platform for authors and emerging writers through the organisation and support of literary events across Victoria. We were approached by Northern Books to redesign their brand identity as well as create digital and print assets to promote the brand. The colours for their new identity were curated to reflect the surrounding colours of Castlemaine, where they are now based. The abstract pattern work across all design collateral is playful, whilst echoing the sentiment of Northern Books - that every book is different and that there is always something new to discover.
Hortenzia is a full-service design agency delivering creative and strategic outcomes across branding, design, digital, production and communication.
Hortenzia acknowledges the Wurundjeri Woi Wurrung and Bunurong Boon Wurrung peoples of the Eastern Kulin Nation as the traditional and ongoing custodians of the lands on which we work. We pay respect to their Elders past, present and emerging. We acknowledge that sovereignty has never been ceded and recognise First Nations peoples’ rights to self-determination and continuing connections to land, waters and community.
We respect and welcome people of all backgrounds, identities, sexualities, abilities and cultures.