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Project: Brand Production for Melbourne Apartment Collection (2023-2024)

Industry 
Accommodation
Role
Art Direction, Videography, Photography
Project Information
Along with the branding and web presence, we produced content for Melbourne Apartment Collection, focusing on two key pillars; the apartment interiors and the apartment locales. The apartment content shows the accommodation in its best, most authentic light, while the locale content provides an aspirational feel for each location - sun-drenched afternoons at the MCG; dusk in St Kilda; sunny days spent exploring South Yarra; the sun setting at Middle Park Beach. The locale content includes both photography and videography that delivers on MAC’s promise of an authentic Melbourne experience.
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Hortenzia is a full-service design studio delivering creative and strategic outcomes across branding, design, production and digital.

Hortenzia acknowledges the Wurundjeri Woi Wurrung and Bunurong Boon Wurrung peoples of the Eastern Kulin Nation as the traditional and ongoing custodians of the lands on which we work. We pay respect to their Elders past, present and emerging. We acknowledge that sovereignty has never been ceded and recognise First Nations peoples’ rights to self-determination and continuing connections to land, waters and community.

We respect and welcome people of all backgrounds, identities, sexualities, abilities and cultures.

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