Construction

Naming, Brand Strategy, Logo Design, Brand Identity Design

Longform is a boutique construction company driven to deliver high-quality projects without compromising on integrity and relationships. We were engaged to establish their brand name and brand identity. Informed and created through strategy, the name embodies the connection between the brand’s intangible values and physical qualities. The resultant visual identity system reflects the brand’s underlying values as being honest, approachable, transparent and reliable, whilst echoing the desire to form meaningful long term relationships. The brand moves away from a traditional masculine construction identity, instead creating visual intrigue through the balanced logo that contrasts the extended and narrow individual characters, creating diversity within the mark to reflect the values of the Longform brand.