Project: In Essence 360 Diffuser (2019-2020)

Branding, Identity Design, Packaging Design
Project Information
Dedicated to delivering holistic health and wellbeing solutions, In Essence is Australia’s leading essential oil brand with a mission to educate Australians on its transforming effects. We were engaged to develop packaging for their new product, the 360 Diffuser. Inspired by the 360 Diffuser that challenges the single-direction function of traditional diffusers, we echoed the same sentiment through the packaging design through a 360 approach that invites users to pick the box off the shelf and explore the different sides. The ultraminimal design of the packaging allows the functionality and beauty of the product to stand out; bereft of decoration, focused and monotonal in its approach.
Hortenzia InEssence Packaging Graphite Box
Hortenzia InEssence Packaging Three Boxes
Hortenzia InEssence Packaging Top Box
Hortenzia InEssence Packaging Pale Grey Box

Hortenzia is a full-service design studio delivering creative and strategic outcomes across branding, design, production and digital.

Hortenzia acknowledges the Wurundjeri Woi Wurrung and Bunurong Boon Wurrung peoples of the Eastern Kulin Nation as the traditional and ongoing custodians of the lands on which we work. We pay respect to their Elders past, present and emerging. We acknowledge that sovereignty has never been ceded and recognise First Nations peoples’ rights to self-determination and continuing connections to land, waters and community.

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