Project: In Essence (2019-2020)

Industry: Retail

Concept Design, Experiential design, Environmental design

Dedicated to delivering holistic health and wellbeing solutions, In Essence is Australia’s leading essential oil brand with a mission to educate Australians on its transforming effects. We enhanced the in-store experiential for the essential oil brand, including designing individual displays for products, information touchpoints for consumers and concepts that allowed for the product to be interacted with to improve the customer experience.

We used a different perspective in our approach by making use of different surfaces, including often underutilised areas such as the floor. The unique retail space design encourages users to experience the expansive range of scents in a unique way whilst presenting the brand and product as a premium offering the essential oils space.


Hortenzia is a full-service design agency delivering creative and strategic outcomes across branding, design, digital, production and communication. 

Hortenzia acknowledges the Wurundjeri Woi Wurrung and Bunurong Boon Wurrung peoples of the Eastern Kulin Nation as the traditional and ongoing custodians of the lands on which we work. We pay respect to their Elders past, present and emerging. We acknowledge that sovereignty has never been ceded and recognise First Nations peoples’ rights to self-determination and continuing connections to land, waters and community.

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