Identity Design - Hortenzia

Project: Brand Identity for Nathan Penhall Photography (2023)

Industry

Ecommerce

Role

Brand Architecture, Cutomer Journey Mapping, Graphic Design, Art Direction, Content Strategy, Website Design, Website Development, Illustrations

Project Information

Nathan Penhall is a photographer based in Melbourne working across landscape, aerial and commissioned photography around Australia. We were engaged to develop a custom ecommerce store that first required a brand identity update to achieve the desired outcome. Part of the identity was to focus on the artists signature, which in this case was NP. From here we developed an interchangable wordmark "Nathan Penhall" and "NP" that encompass the exact footprint as one another. The identity system is minimal in its outlook with the subtleness allowing Nathan Penhall's imagery to be the hero.

Hortenzia Nathan Penhall Photography Digital Screen 01

Hortenzia Nathan Penhall Photography Home Screen 01

Hortenzia Nathan Penhall Photography Mobile Screens

Hortenzia Nathan Penhall Photography Spread 01

Hortenzia Nathan Penhall Photography Social Screen 01

Hortenzia Nathan Penhall Photography Social Tile 01

Hortenzia is a full-service design studio delivering creative and strategic outcomes across branding, design, production and digital.

Hortenzia acknowledges the Wurundjeri Woi Wurrung and Bunurong Boon Wurrung peoples of the Eastern Kulin Nation as the traditional and ongoing custodians of the lands on which we work. We pay respect to their Elders past, present and emerging. We acknowledge that sovereignty has never been ceded and recognise First Nations peoples’ rights to self-determination and continuing connections to land, waters and community.

We respect and welcome people of all backgrounds, identities, sexualities, abilities and cultures.

Contact Hortenzia

Address
358 Lonsdale St, Melbourne VIC 3000

Email
hello@hortenzia.net

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