Project: Brand Identity for Nathan Penhall Photography (2023)

Brand Architecture, Cutomer Journey Mapping, Graphic Design, Art Direction, Content Strategy, Website Design, Website Development, Illustrations
Project Information
Nathan Penhall is a photographer based in Melbourne working across landscape, aerial and commissioned photography around Australia. We were engaged to develop a custom ecommerce store that first required a brand identity update to achieve the desired outcome. Part of the identity was to focus on the artists signature, which in this case was NP. From here we developed an interchangable wordmark "Nathan Penhall" and "NP" that encompass the exact footprint as one another. The identity system is minimal in its outlook with the subtleness allowing Nathan Penhall's imagery to be the hero.  
Hortenzia Nathan Penhall Photography Digital Screen 01
Nathan Penhall Photography Document
Nathan Penhall Photography Document
Hortenzia Nathan Penhall Photography Home Screen 01
Hortenzia Nathan Penhall Photography Mobile Screens
Hortenzia Nathan Penhall Photography Spread 01
Hortenzia Nathan Penhall Photography Social Screen 01
Hortenzia Nathan Penhall Photography Social Tile 01

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