Project: Brand Identity for Nathan Penhall Photography (2023)
Industry: Ecommerce
Brand Architecture, Cutomer Journey Mapping, Graphic Design, Art Direction, Content Strategy, Website Design, Website Development, Illustrations, Videography
Nathan Penhall is a photographer based in Melbourne working across landscape, aerial and commissioned photography around Australia. We were engaged to develop a custom ecommerce store that first required a brand identity update to achieve the desired outcome.
Part of the identity was to focus on the artists signature, which in this case was NP. From here we developed an interchangable wordmark "Nathan Penhall" and "NP" that encompass the exact footprint as one another. The identity system is minimal in its outlook with the subtleness allowing Nathan Penhall's imagery to be the hero.
Hortenzia is a full-service design agency delivering creative and strategic outcomes across branding, design, digital, production and communication.
Hortenzia acknowledges the Wurundjeri Woi Wurrung and Bunurong Boon Wurrung peoples of the Eastern Kulin Nation as the traditional and ongoing custodians of the lands on which we work. We pay respect to their Elders past, present and emerging. We acknowledge that sovereignty has never been ceded and recognise First Nations peoples’ rights to self-determination and continuing connections to land, waters and community.
We respect and welcome people of all backgrounds, identities, sexualities, abilities and cultures.