Project: Elton Group (2018-2020)

Industry: Architecture

Campaign, Art Direction, Photography, Post Production, Social Media Management, Content Creation

Elton Group is one of Australia’s premium suppliers of architectural materials, with environmental sustainability and best practice sourcing at the heart of their product portfolio. With the goal of challenging the perception of veneer as “cheap”, we were approached by their agency partner Futureinform to produce a campaign and develop the social strategy for their ‘Reshape Your Thinking’ advertisements.

The campaign highlights the rich materiality of the veneer that is almost indistinguishable from real timber, resulting in a successful alignment of the brand within the high-end architecture market and shifting the perspective of timber veneers.

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Hortenzia acknowledges the Wurundjeri Woi Wurrung and Bunurong Boon Wurrung peoples of the Eastern Kulin Nation as the traditional and ongoing custodians of the lands on which we work. We pay respect to their Elders past, present and emerging. We acknowledge that sovereignty has never been ceded and recognise First Nations peoples’ rights to self-determination and continuing connections to land, waters and community.

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