Project: Brand Identity and Website Design for Earthed (2022)

Industry: Sustainability

Brand Identity Design, Logo Design, Collateral Design, Content Creation, Website Design, Website Development

Murray Griffin is a sustainability journalist who engaged us to work with him on his new venture as a sustainability communications consultant. We developed the brand identity, collateral and website for his new consultancy Earthed.

Inspired by his grandfather who was a nature artist, the website features wildlife and biodiversity as depicted through an artist's lens. The imagery is granular and hyperlocal; straying away from the traditional idea of saving the planet and instead simply observing nature as it is.


Hortenzia is a full-service design agency delivering creative and strategic outcomes across branding, design, digital, production and communication. 

Hortenzia acknowledges the Wurundjeri Woi Wurrung and Bunurong Boon Wurrung peoples of the Eastern Kulin Nation as the traditional and ongoing custodians of the lands on which we work. We pay respect to their Elders past, present and emerging. We acknowledge that sovereignty has never been ceded and recognise First Nations peoples’ rights to self-determination and continuing connections to land, waters and community.

We respect and welcome people of all backgrounds, identities, sexualities, abilities and cultures.

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