Project: Dr Megan Williams (2017-2018)

Industry: Health 

Logo Design, Brand Identity Design, Website Design, Website Development

Dr. Megan Williams is an established psychoanalyst and clinical psychologist who has been working in the field for over 30 years. Despite her reputation, she didn’t have an established visual language or means of communicating her brand to a wider audience.

We created a unique logo mark around the ‘M’ and ‘W’ letterform, finding structure in the balance between the two shapes. The use of motion graphics is inspired by the psychoanalyst practice of bringing the unconscious into conscious awareness. This type-led identity system firmly places Dr. Megan Williams as a leader in her field and gives her a firm brand underpinning her practice.


Hortenzia is a full-service design agency delivering creative and strategic outcomes across branding, design, digital, production and communication. 

Hortenzia acknowledges the Wurundjeri Woi Wurrung and Bunurong Boon Wurrung peoples of the Eastern Kulin Nation as the traditional and ongoing custodians of the lands on which we work. We pay respect to their Elders past, present and emerging. We acknowledge that sovereignty has never been ceded and recognise First Nations peoples’ rights to self-determination and continuing connections to land, waters and community.

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