Project: Dr Megan Williams (2017-2018)

Industry: Health 

Logo Design, Brand Identity Design, Website Design, Website Development

Dr. Megan Williams is an established psychoanalyst and clinical psychologist who has been working in the field for over 30 years. Despite her reputation, she didn’t have an established visual language or means of communicating her brand to a wider audience.

We created a unique logo mark around the ‘M’ and ‘W’ letterform, finding structure in the balance between the two shapes. The use of motion graphics is inspired by the psychoanalyst practice of bringing the unconscious into conscious awareness. This type-led identity system firmly places Dr. Megan Williams as a leader in her field and gives her a firm brand underpinning her practice.

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