Project: Design Initiative (2020)
Campaign Management, Visual Identity, Website Design, Website Development, Content Creation
As 2020 rolled over and the world shifted to a more isolated and turbulent time, Cera Stribley chose to reflect on the purpose of architecture in people’s lives. In the context of an increased number of people spending more time at home, working from home, or not working at all, we found that homes were no longer well-designed to support the needs of everyday people.
Working with Cera Stribley, we developed a Design Initiative competition. We created a visual identity, online competition application, social posts, design documentation and campaign content to market the competition. The result was a campaign that resonated with the philosophy of Cera Stribley - that architecture can be used as a tool for bettering the way we live and work.
Hortenzia acknowledges the Wurundjeri Woi Wurrung and Bunurong Boon Wurrung peoples of the Eastern Kulin Nation as the traditional and ongoing custodians of the lands on which we work. We pay respect to their Elders past, present and emerging. We acknowledge that sovereignty has never been ceded and recognise First Nations peoples’ rights to self-determination and continuing connections to land, waters and community.
We respect and welcome people of all backgrounds, sexualities, abilities and cultures.