Brand Identity & Website Design

Project: brand Identity, Website Design & Production for Renzella Group (2024)

Industry

Property

Role

Brand Strategy, Brand Identity Design, Logo Design, Art Direction, Photography, Website Design, Website Development

Project Information

Renzella Group is a family office with a diverse portfolio spanning five areas—Property, Development, Investment, Hospitality and Foundation. We were engaged to modernise the outward-facing brand, working closely with the Renzella family to develop a brand strategy which then informed the new brand identity, production and web presence. Drawing on the multi-generational family company and the Melbourne-based property portfolio, the new logomark is distinguished by a customised hybrid serif/sans serif typeface, representing the coming together of old and new, while the suite of icons and custom photography focuse on Melbourne's iconic buildings.

Hortenzia is a full-service design studio delivering creative and strategic outcomes across branding, design, production and digital.

Hortenzia acknowledges the Wurundjeri Woi Wurrung and Bunurong Boon Wurrung peoples of the Eastern Kulin Nation as the traditional and ongoing custodians of the lands on which we work. We pay respect to their Elders past, present and emerging. We acknowledge that sovereignty has never been ceded and recognise First Nations peoples’ rights to self-determination and continuing connections to land, waters and community.

We respect and welcome people of all backgrounds, identities, sexualities, abilities and cultures.

Contact Hortenzia

Address
358 Lonsdale St, Melbourne VIC 3000

Email
hello@hortenzia.net

Telephone
(03) 9670 0973

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