Project: Hub Property Group (2021)
Industry: Property
Brand Strategy, Brand Identity Design, Document Design, Graphic Design, Art Direction, Content Strategy, Website Design, Website Development, Copywriting, Motion Design, Videography
Hub Property Group have established themselves as leaders in project management, advisory and delivery in the construction industry. To reflect their leading approach, we were engaged to refresh their current brand, produce content, design and develop a new website, and create new documentation.
The new positioning strategically highlights Hub's unique perspective and people-centric nature. Elements from their original logo, which has remained to ensure continuity, inform the new identity, most notably the Hub circle that can be seen throughout the new brand material.
Considered design details featured in the digital presence provide a nod to Hub's unique perspective, from the singular focused home page to the atypical navigation. To reflect the culture at Hub, and shift away from standard industry imagery, custom moving and still imagery was produced that complements and enhances each touchpoint.
The new website delivers Hub a distinct digital presence ready for the future.
Hortenzia is a full-service design agency delivering creative and strategic outcomes across branding, design, digital, production and communication.
Hortenzia acknowledges the Wurundjeri Woi Wurrung and Bunurong Boon Wurrung peoples of the Eastern Kulin Nation as the traditional and ongoing custodians of the lands on which we work. We pay respect to their Elders past, present and emerging. We acknowledge that sovereignty has never been ceded and recognise First Nations peoples’ rights to self-determination and continuing connections to land, waters and community.
We respect and welcome people of all backgrounds, identities, sexualities, abilities and cultures.