Project: Ecommerce Production for Doro (2016-2019)

Industry 
Fashion
Role
Product Photography, Lifestyle Photography, Art Direction
Project Information
We were engaged by Doro to produce studio and lookbook photography for their Play + ONEOF_ Collections.Each item is playful and functional, with the collections made up of limited, small run and hand painted pieces with fabrics sourced from Japan and New Zealand. Our photography echoes the relaxed style of the collection by highlighting the everyday wearability. We undertook location scouting and selected areas that would fit with the collection's theme without detracting from the minimalist and transeasonal nature of the brand. The redeveloped e-commerce store for Doro focuses on functionality and ease-of-use for their design-informed audience, with the product photography showcasing the details and quality of the pieces.
Hortenzia_Doro_OneOf_LookBook2_2
Hortenzia DORO E-Commerce Production
Hortenzia DORO E-Commerce Production
Hortenzia DORO E-Commerce Production
Hortenzia DORO E-Commerce Production
Hortenzia DORO E-Commerce Production
Hortenzia DORO E-Commerce Production
Hortenzia DORO E-Commerce Production
Hortenzia DORO E-Commerce Production
Hortenzia DORO E-Commerce Production
Hortenzia DORO E-Commerce Production
Hortenzia DORO E-Commerce Production
Hortenzia DORO E-Commerce Production
Hortenzia DORO Lookbook Production 'One of__'
Hortenzia DORO E-Commerce Production
Hortenzia DORO Lookbook Production 'One of__'
Hortenzia DORO E-Commerce Production
Hortenzia DORO E-Commerce Production
Hortenzia DORO E-Commerce Production
Hortenzia DORO E-Commerce Production
Hortenzia DORO E-Commerce Production
Hortenzia DORO E-Commerce Production
Hortenzia DORO E-Commerce Production
Hortenzia DORO E-Commerce Production
Hortenzia DORO E-Commerce Production
Hortenzia DORO E-Commerce Production
Hortenzia DORO E-Commerce Production
Hortenzia DORO E-Commerce Production
Hortenzia DORO Lookbook Production 'One of__'
Hortenzia_Doro_OneOf_LookBook2_1
Hortenzia DORO E-Commerce Production

Hortenzia is a full-service design studio delivering creative and strategic outcomes across branding, design, production and digital.

Hortenzia acknowledges the Wurundjeri Woi Wurrung and Bunurong Boon Wurrung peoples of the Eastern Kulin Nation as the traditional and ongoing custodians of the lands on which we work. We pay respect to their Elders past, present and emerging. We acknowledge that sovereignty has never been ceded and recognise First Nations peoples’ rights to self-determination and continuing connections to land, waters and community.

We respect and welcome people of all backgrounds, identities, sexualities, abilities and cultures.

Address
358 Lonsdale St, Melbourne VIC 3000

Email
hello@hortenzia.net

Telephone
(03) 9670 0973

Social
Instagram   TikTok   LinkedIn

All rights reserved © Hortenzia 2024.