Project: In Essence (2019-2020)

Industry: Retail

Branding, Identity Design, Packaging Design, Experiential design, Environmental design

Dedicated to delivering holistic health and wellbeing solutions, In Essence is Australia’s leading essential oil brand driven to educate Australians on its transforming effects. We were engaged to develop packaging for their new product, the 360 Diffuser, as well as in-store conceptual design.

Inspired by the 360 Diffuser that challenges the single-direction function of traditional diffusers, we echoed the same sentiment through the packaging design, using a tactile 360 approach that invites users to pick it up off the shelf and explore it. The ultraminimal design language employed allowed the functionality of the product to be at the core; bereft of decoration, focused and monotonal in its approach. 

To compliment the launch of the 360 Diffuser, we enhanced the in-store experiential design for the essential oil brand. The unique retail space design encourages users to experience the expansive range of scents in a unique way whilst presenting the product as premium and high-end.


Hortenzia is a full-service design agency delivering creative and strategic outcomes across branding, design, digital, production and communication. 

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